Mazing
About the Company
MazingXR was founded in Vienna, Austria, in 2020 with a vision to revolutionize e-commerce through AR technology. The company allows consumers to explore products in 3D using their smartphones without requiring additional apps or hardware. With most of its clientele in the e-commerce sector, MazingXR’s technology has also found applications in unexpected fields, such as physiotherapy and automotive services. This expansion highlights the adaptability of AR in various industries, even beyond the typical retail space. Currently, MazingXR operates with a team of nine, reinvesting profits into the business to fuel further growth.
Idea Behind Company
Marco’s passion for engineering and new technologies led him to explore AR. Initially, he encountered the startup world through networking events and developed connections that influenced his entrepreneurial path. His experience in manufacturing introduced him to cutting-edge technologies, which he later combined with insights from startup events. These events not only sparked his interest in AR but also connected him with Stefan, a talented software developer and future co-founder. Together, they envisioned a business that could address the limitations of traditional online shopping by making the experience more interactive and immersive.
Creating the Company
Starting MazingXR involved extensive research and iterative product development. Marco and his team prioritized usability, gathering feedback from friends, family, and professionals. Persistence was crucial in securing their first client, which allowed MazingXR to showcase real-world results and refine the product. The team faced many challenges, from technical adjustments to customer preferences, pushing them to improve the software's quality continually. Setting up their marketing channels, like LinkedIn and Instagram, became essential for outreach. This foundational phase laid the groundwork for MazingXR’s approach to meeting clients' needs and gaining insights to guide future product updates.
Launching the Business
Initially, MazingXR relied heavily on cold-calling, emails, and social media outreach to generate sales. Understanding the value of sales in business, the team engaged in extensive outreach, focusing on niche markets to establish a solid customer base. Persistence and adaptability were crucial, as they faced frequent rejections. Targeting younger decision-makers who were more open to AR technology proved beneficial. MazingXR also adopted a strategy to develop champions within client organizations to advocate for their solutions. By honing their approach to customer feedback and refining their sales strategies, the team gradually built a loyal client base.
Earnings
Today, MazingXR has expanded to a team of 15, including freelancers and specialists, generating steady monthly revenue of $10,000. While the company reinvests earnings to support growth, it also focuses on customer satisfaction by over-delivering on quality and support. MazingXR sees significant potential in the AR market and envisions their product as an essential feature for future online retail, comparable to the early days of e-commerce. Looking ahead, MazingXR plans to explore further applications in AR and NFTs, with the goal of staying at the forefront of innovation and industry trends.
