About the Company

Mirai Flights operates under the umbrella of Aim of Emperor, a group of companies founded by Litanishvili that also focuses on aviation, fuel and ground handling, and IT services. Mirai Flights specifically addresses the niche market of private jet bookings with a focus on simplifying the process and providing transparency to its clients. With a target market in the UK, Europe, Middle East, and CIS regions, the company caters to high-end clientele looking for instant booking capabilities.

The service is designed to be user-friendly, offering an Uber-like experience for private jets. The platform’s key features include transparent pricing, the ability to choose aircraft class and amenities, and the convenience of one-click payments for bookings up to €300,000. The company also aims to minimize environmental impact by offering an empty-leg flight booking system, helping reduce the number of wasteful flights.

Idea Behind Company

The idea for Mirai Flights arose from Litanishvili’s and his partner’s deep experience in the aviation sector. They identified a gap in the private aviation market, where the booking process remained cumbersome and time-consuming. Their initial plan was to establish an air taxi service using their resources, but they quickly pivoted to a broader solution: creating a streamlined, digital service for booking private jets.

Inspired by digital booking models like Uber and Hotels.com, they developed Mirai Flights to offer a transparent, one-click service that significantly improved the customer experience. Litanishvili’s previous experience in business aviation sales, which began somewhat serendipitously after a networking event in London, gave him the insights needed to launch this innovative service.

Creating the Company

Litanishvili’s career in aviation began in sales, where he developed a talent for selling high-end transportation services, including private jets and yachts. His career took him from London to Moscow, where he learned the ins and outs of the aviation business. In 2008, despite the financial crisis, he helped transform a charter airline business into an aircraft asset management company. By successfully managing 15 aircraft with a small team, Litanishvili became deeply immersed in the aviation world.

This experience, along with his entrepreneurial drive, led to the formation of Aim of Emperor, a group of companies focused on various aspects of the aviation industry. In 2021, Mirai Flights was launched as part of this group, aiming to disrupt the private jet sector with a faster, more transparent booking process.

Launching the Business

Mirai Flights officially launched in February 2021 with an app and website, allowing users to book flights instantly. Initially, the company relied on its loyal customer base and word-of-mouth referrals to grow its user base. Attending industry events and maintaining a strong online presence through social media helped further establish the brand.

The company also invested in understanding customer feedback and analytics to continuously improve its services. Mirai Flights focuses on maintaining high customer satisfaction by offering competitive pricing and excellent service, along with plans for a loyalty program. Its social media strategy showcases the exclusive travel destinations it services, helping attract new customers.

Earnings
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Friction Studio currently generates around $20,000 in monthly revenue, achieving profit margins of approximately 40-50%. The company’s growth strategy focuses on expanding its services in Shopify Plus and headless commerce, alongside exploring virtual reality (VR) solutions. Vishal credits the agency’s success to a customer-centric approach, establishing emotional connections with clients, and delivering efficient solutions that save clients time. The future outlook includes targeting larger brands, launching a podcast to reach more business owners, and expanding Friction Studio’s offerings through innovative tech and refined branding strategies.