Modelnet
About the Company
Scrile, a B2B software company led by Dmitry Alentyev, specializes in video communication platforms tailored to various markets, including consulting, entertainment, and expert advice. Founded with a mission to streamline startup development, Scrile provides tools that enable entrepreneurs to create video-based marketplaces where professionals can deliver services remotely. Over the years, the company has grown steadily, adapting its platform for specific client needs. With a broad range of 16 monetization tools and custom development options, Scrile’s platforms serve a diverse clientele, from freelancers to established businesses. Its customer-centered approach enables a high degree of customization, which has been essential for its sustained growth and success.
Idea Behind Company
The idea for Scrile originated in the early 2000s when Dmitry, then a university student, sought to create a company to facilitate custom software development for international clients. Following the 9/11 attacks, which tightened financial regulations worldwide, Dmitry saw an opportunity to connect international clients with tailored development services. Drawing on his programming background, he envisioned a service model that could rapidly address client needs while offering adaptability across markets. His initial projects in video streaming quickly demonstrated demand, leading Dmitry to focus on developing a robust, scalable platform to meet growing industry needs.
Creating the Company
With experience in programming from a young age, Dmitry launched Scrile by initially operating out of a small rented space, expanding only after proving demand. Early on, he and his team recognized the advantage of developing reusable software bases, allowing them to accelerate product development. This efficiency enabled the creation of their core product, ModelNet, which became a network of video chat websites built to accommodate custom development requests. The company’s product focus became a strategic decision, offering specialized features while maintaining low operational costs. Through its client-centered, customization-focused approach, Scrile quickly established a loyal customer base.
Launching the Business
Launching Scrile involved navigating various financial and regulatory challenges, especially when scaling to international markets. Dmitry initially set up the business in Russia, later incorporating in Scotland and eventually the United States to streamline global transactions. Scrile started primarily with clients found through freelance sites, but demand expanded organically through referrals. Dmitry’s goal to provide a secure, stable work environment for his team led him to operate the business without external funding, using client revenue to fuel development and marketing. This independent approach has enabled Scrile to avoid financial delays and create a reputation for stability in the market.
Earnings
Scrile has maintained steady revenue growth, reporting $1.5 million in sales in 2021 with profit margins between 40-50%. The company's success relies heavily on long-term customer relationships, achieved through responsive product updates, reliable technical support, and customization options. Scrile’s direct-to-customer strategy has proven effective, with minimal reliance on external funding or investor capital. By leveraging customer feedback and refining features based on user needs, Scrile continues to expand its offerings across different niches and anticipates further growth aligned with the increasing demand for video communication platforms.
