MOTIF®
About the Company
MOTIF® is a digital growth agency specializing in helping direct-to-consumer (DTC) brands in the fashion, luxury, and lifestyle industries. The agency provides services such as branding, marketing, and revenue optimization, with an emphasis on driving growth through data-driven strategies. Founded in Bangladesh, MOTIF® has grown into a profitable business maintaining a 75% profit margin, significantly outperforming traditional agencies.
The agency differentiates itself by focusing on niche industries and offering tailored solutions, including audits for established businesses and blueprints for startups. By prioritizing value over hourly rates, MOTIF® has positioned itself as a leader in the luxury space, building trust and expertise through content marketing and thought leadership.
Idea Behind Company
Ash Ome’s passion for coding and design started at age 14 when he taught himself JavaScript, eventually becoming a skilled developer. His entrepreneurial journey began in 2014 when he experimented with eCommerce, learning through trial and error after multiple failed attempts. To overcome challenges like accessing credit cards in Bangladesh, Ash turned to freelancing on platforms like Fiverr, where he built and optimized over 15 eCommerce websites.
The turning point came in 2015 when Ash decided to launch a service-based website, laying the foundation for MOTIF®. His vision evolved over time as he shifted focus to branding and marketing, realizing the high retention and profit margins these services offered. In 2018, the agency was rebranded as MOTIF® to align with its niche market and value-driven approach.
Creating the Company
The early days of MOTIF® were built on experimentation and learning. Ash acquired his first clients by offering free services to understand the needs of luxury brands. This approach allowed him to refine the agency’s offerings and focus on industries where his team had expertise, particularly luxury lifestyle and beauty.
Ash mapped out service lines to optimize revenue for clients, starting with audits or branding blueprints. Over time, he removed less impactful services, such as organic social media marketing, and introduced more valuable ones like revenue optimization. These strategic refinements positioned MOTIF® as a unique agency in the luxury market.
Launching the Business
MOTIF® began without a formal launch plan or significant upfront costs. Ash spent just $10 on a domain and $100 on legal documents, while keeping other expenses minimal. Through trial and error, he learned the importance of niche specialization and long-term growth strategies like content marketing.
Content marketing emerged as a key driver for client acquisition, as luxury brands valued thoughtful insights and industry expertise. By leveraging personal connections and high-quality blog content, MOTIF® gained recognition in prominent publications like Forbes and Entrepreneur. This mix of PR and content strategy set the foundation for sustained growth and customer retention.
Earnings
Today, MOTIF® generates $50K–$100K in monthly recurring revenue while maintaining a 75% profit margin. This financial success stems from value-based pricing and a strong focus on niche industries. The agency has ambitious plans to expand operations into the Asia-Pacific (APAC) region and acquire high-caliber clients in the luxury lifestyle space.
Ash’s long-term vision includes making MOTIF® a pioneer agency admired for its impact on the industry. By scaling strategically and maintaining profitability, MOTIF® aims to leave a lasting legacy in the luxury branding and marketing sector.
