Mouth Off
About the Company
Mouth Off was founded by Camille Varlet, who has extensive experience in brand management, product innovation, and entrepreneurship. She previously worked with major consumer packaged goods brands such as Dannon and L’Oréal, where she developed and launched new products. Camille also created a functional beverage brand, All Beauty Drink, which prepared her for the challenges of starting and scaling a business.
The brand operates in the fresh breath industry, a category that has seen little innovation in decades. Mouth Off differentiates itself by introducing a plant-based dissolving gum that actively removes the sulfur compounds causing bad breath. The gum is sugar-free, free of artificial ingredients, and offers convenience through a unique delivery mechanism.
Mouth Off’s initial funding came from Pre Hype and later expanded to include angel investors and participation in the Entrepreneurs Roundtable Accelerator (ERA). With its innovative formula and scalable business model, the company is poised for significant market disruption.
Idea Behind Company
The concept for Mouth Off began when Camille was working in brand innovation consulting and discovered an unmet need for a product that genuinely eliminates bad breath. After noticing that no current offerings addressed this issue effectively, she partnered with a biotech company that developed a plant-based active ingredient capable of neutralizing sulfur compounds responsible for bad breath.
This breakthrough ingredient, backed by clinical testing, removes odor-causing molecules rather than masking them, providing freshness for up to four hours. Camille chose gum as the delivery format because it’s familiar, portable, and has added oral care benefits. Her research revealed an opportunity to modernize gum, creating a dissolving product that aligns with consumer demands for eco-friendly and natural solutions.
By combining her background in product development and market research, Camille created a brand that appeals to health-conscious consumers while solving a universal problem. The result was a groundbreaking product with the potential to redefine the fresh breath industry.
Creating the Company
Camille’s journey to creating Mouth Off involved extensive research and development over two years. She assembled a team of food engineers to design a dissolving gum formula that was effective, pleasant to chew, and easy to manufacture. Incorporating the active ingredient into the gum posed technical challenges, but the team overcame them through rigorous testing and collaboration with a contract manufacturer.
While building the product, Camille simultaneously conducted consumer research to refine the brand’s positioning and messaging. This included interviews, surveys, and testing landing page conversions through Facebook ads to gauge interest and optimize marketing strategies. These efforts shaped Mouth Off’s focus on simplicity and effectiveness in addressing consumer needs.
The team also prioritized sustainability and consumer preferences by creating a plant-based, sugar-free gum with no artificial additives. This innovative approach allowed Mouth Off to carve a unique niche in a competitive market.
Launching the Business
As of early 2021, Mouth Off is preparing for its official launch with a comprehensive marketing and acquisition plan. The company will leverage paid advertising on Facebook, Instagram, and Google Search, along with influencer partnerships and brand collaborations, to drive traffic and build awareness.
A subscription model ensures convenience for customers, allowing them to receive a steady supply of gum based on their usage needs. Camille and her team have also developed a strong digital presence, supported by engaging content from a recent photoshoot in Los Angeles. The brand’s website and social media channels are set to play key roles in its outreach strategy.
Pre-launch consumer testing has guided Mouth Off’s branding and messaging, ensuring that the product resonates with its target audience. By focusing on continuous testing and optimization, the company aims to build a loyal customer base and establish itself as a market leader in the fresh breath category.
Earnings
Mouth Off is in its early stages, with funding secured through angel investors and a pre-seed round. Camille’s participation in the ERA accelerator program provided valuable resources and mentorship, helping to refine the business model and prepare for scaling.
The company plans to expand its product line in the coming year, adding new flavors based on customer feedback. Long-term, Mouth Off aims to leverage its dissolving gum technology to deliver other functional benefits, potentially entering new markets.
By prioritizing innovation, sustainability, and consumer needs, Mouth Off has positioned itself for financial growth while solving a widespread problem. With the launch imminent, Camille is optimistic about the brand’s potential to disrupt the industry and deliver real value to customers.
