Nova Custom Label Printing
About the Company
Nova Custom Label Printing, founded by Michael Nova in 1995 in New York City, provides branding and marketing solutions through custom-printed products. From small beginnings, the company has expanded its offerings to serve large corporations. Their products include custom labels, packaging, signage, apparel, and promotional items. Nova prioritizes 100% customer satisfaction, maintaining strong client relationships that have contributed significantly to the company’s growth. Despite the challenges posed by the pandemic, Nova’s company has retained its customer base, emphasizing value and quality over competitive pricing.
Idea Behind Company
Michael Nova’s journey into business started with his dissatisfaction with a traditional job and his desire for freedom. A natural entrepreneur and organized musician, he envisioned merging his musical skills with business, initially aiming to help fellow artists manage the commercial aspects of their careers. Quitting his stable job, Nova sought a business that would give him freedom and fulfill his passion for helping others. He utilized his previous work contacts and began working with clients by renting office space as needed. This flexible approach allowed him to offer services to musicians, meeting them in accessible locations and building a client base through word-of-mouth and effective networking.
Creating the Company
The initial phases involved intense networking and low-cost marketing, such as distributing flyers and using guerrilla tactics to promote clients and projects. With early financial struggles, Nova relied on mentorship from figures like Russ Paladino to establish a business approach centered on integrity and exceptional service. Early work primarily focused on assisting musicians with everything from production to promotion, leveraging a network of trusted vendors. Nova ensured client satisfaction and budgeted meticulously, establishing the groundwork for sustainable growth. Over time, Nova expanded his services to non-music businesses, adapting to client needs and honing his expertise in brand promotion and customer service.
Launching the Business
Nova took essential steps in registering and branding his company, Nova Custom Label Printing. He created a business model that minimized startup costs, leveraging public spaces and hourly office rentals for meetings. As he built his client base, he transitioned from helping music artists to catering to broader business needs. Advertising efforts included affordable magazine ads, and later Google Ads, to boost visibility. His approach emphasized gradual growth, reinvesting profits and keeping overheads low. Nova’s reputation grew through a commitment to outstanding customer service, driving customer loyalty and securing long-term business relationships.
Earnings
Nova Custom Label Printing brings in around $15,000 per month, with a business model built on custom orders, which enables him to maintain quality and provide a more personal service. He maintains a markup of 25-50% on most products but occasionally accepts lower profit margins to establish relationships with new clients. Despite the pandemic’s impact on revenue, Nova’s commitment to quality and exceptional service has sustained the company. Today, Nova Custom Label Printing operates profitably with a steady client base and focuses on growth through SEO, word-of-mouth referrals, and ongoing relationship-building in the business community.
