Novus Digital Ltd
About the Company
Novus Digital is a UK-based SEO agency that caters to both UK and US businesses. The company was founded by Alex Robinson in 2019 and offers tailored SEO campaigns aimed at generating measurable returns for clients. The agency has worked with various businesses, from small enterprises to large eCommerce brands, with revenues ranging from $1 million to $10 million. Novus Digital operates with a unique structure, having its main office in the UK and an operational center in Mumbai, India, where Alex is setting up a registered entity to provide stability for his overseas team.
The agency's core philosophy is to provide value to clients through transparency and measurable outcomes. Novus Digital offers a hands-on, client-centered approach that emphasizes delivering results, which has helped the company maintain long-term relationships with its clients. Currently, the company is focused on growing its clientele while establishing a stronger operational foundation to support future growth.
Idea Behind Company
Alex didn’t initially plan to start his own SEO agency. His entrepreneurial journey began when an old client reached out to him after struggling to get in touch with his previous employer, Dapa Marketing. Realizing he could manage the client's account himself, Alex decided to offer his own SEO services. At the time, he had stepped away from marketing for personal reasons and was working freelance, which gave him the flexibility to explore this opportunity.
His experience in the SEO industry and a drive to create something new led to the formation of Novus Digital. The name “Novus,” meaning "new" in Latin, reflects Alex's mission to take a fresh approach to SEO by focusing on generating leads and revenue rather than just rankings. His goal was to provide clients with tangible, results-driven campaigns, contrasting the traditional SEO agencies that focused on buzzwords and vanity metrics.
Creating the Company
Starting with just a few hundred pounds, Alex initially juggled freelancing with setting up Novus Digital. He refined his SEO knowledge, sought advice from former colleagues, and landed his first client, who had been impressed with his work at his previous agency. Early on, Alex partnered with a web development agency run by a friend, which helped him expand his network and services.
Building the company's operational efficiency was key to its growth. Drawing from his time as Operations Manager at Dapa Marketing, Alex identified inefficiencies in other businesses and designed systems using tools like Asana to streamline workflows. As the business grew, Novus expanded into India, where he reconnected with a former colleague to help manage operations. This strategic outsourcing allowed the company to scale while keeping costs low.
Launching the Business
Novus Digital officially launched in August 2019, just months before the global pandemic hit. Despite a promising start with six initial clients, the COVID-19 lockdowns significantly impacted the business as companies halted long-term investments like SEO. Instead of diversifying services, Alex focused on deepening client relationships and improving the agency’s core processes, ensuring client satisfaction during uncertain times.
Although SEO was a tough sell during the pandemic, Novus Digital maintained its clients and strengthened its reputation. The team was lean, and Alex emphasized transparency, honesty, and accountability with clients, building trust and ensuring long-term retention. Even during challenging times, Novus managed to maintain profitability and continued to grow its operations with a long-term focus.
Earnings
Novus Digital now generates $20,000 per month, or approximately $240,000 annually. The company supports eight full-time employees and is positioned for growth without needing to add more resources. Although profits are currently modest due to strategic investments in building the business's foundation, Alex is optimistic about future earnings potential.
The agency's largest expenses include staff salaries, office costs, and operational tools. Novus Digital also collaborates with partner agencies and freelancers for specialized services like Facebook ads and public relations. As Alex looks to scale the business, his focus remains on maintaining a balance between growth and operational efficiency. His goal is to double the business's capacity in the near future without overextending resources.
