About the Company

Overgear was created to revolutionize the gaming services industry by connecting players and providing reliable boosting and training services. The company aggregates orders, ensuring the quality of service and user safety. The founders, Tony Doronin (CEO), Dmitriy Beseda (CMO), and Alex Karetin (CBDO), leveraged their diverse backgrounds in gaming, marketing, and finance to develop a successful business model. Overgear operates with a team of 36 employees and serves clients across multiple regions, except Asia.

The company focuses on popular game titles like WoW, Path of Exile, and Destiny while maintaining a high standard of service. Their goal is to help players save time and discover new aspects of gaming. The team’s expertise in IT, business development, and investment strategies has been instrumental in driving Overgear’s success.

Idea Behind Company

The inspiration for Overgear stems from the founders’ experiences and observations in the gaming industry. Dmitriy Beseda, an avid gamer, initially started selling boosting services in WoW and saw an opportunity to create a larger platform. Tony Doronin, with his background in IT and product development, contributed technical expertise, while Alex Karetin identified the market potential as a finance specialist.

The team realized the market was underserved, with low-quality services and few reliable options for gamers. Overgear’s unique proposition was to guarantee the safety of user funds and offer top-quality services. Their strategy involved combining IT expertise, market analysis, and customer-focused solutions to create a hub for gaming services.

Creating the Company

Overgear’s development began with a small team of eleven members, including seven product developers. The Minimum Viable Product (MVP) was launched within four months, showcasing the team’s commitment and enthusiasm. Despite challenges like syncing their visions and balancing quality with speed, the MVP introduced a new approach to gaming services.

The company initially tested its services in the CIS region, gaining insights into user needs and improving its offerings. Overgear later expanded to international markets, focusing on Europe, the US, and Latin America. These regions provided higher customer lifetime value (LTV) and helped the company refine its strategies. The team’s adaptability and ability to learn from early mistakes contributed to the platform’s growth.

Launching the Business

The launch of Overgear was marked by enthusiasm and challenges. The founders made several early mistakes, including attempting to implement too many features simultaneously. They quickly learned the importance of planning, realistic estimates, and customer feedback. Initial marketing efforts included SEO, Google Ads, and targeted landing pages to attract users.

Testing in the CIS region allowed the team to understand their audience and improve service delivery. By expanding to foreign markets, Overgear achieved significant growth, increasing LTV and retaining customers. COVID-19 further boosted the platform’s popularity as more people turned to gaming during lockdowns. The team’s focus on user-friendly design and quality service has been key to customer retention.

Earnings

Overgear generates over $1 million in monthly revenue, with more than $8 million in services provided within two years. The company’s client base has grown sixfold, with 20% of users making over five purchases. This growth is attributed to reinvesting profits into hiring, development, and marketing.

The team continues to innovate by introducing new features and improving user experience. Their target audience, primarily aged 24 to 36, values gaming as a form of relaxation and skill development. Overgear’s strategy involves maintaining a strong HR brand, investing in technology, and adapting to market trends, ensuring sustained success in the gaming industry.