PageGuard
About the Company
PageGuard is a WordPress website maintenance business founded by Jonathan Moore. The company offers three levels of web maintenance support, focusing on keeping websites updated and running smoothly. Most of Moore’s clients are small business owners and side hustlers who rely on PageGuard to ensure their sites remain functional.
The business is relatively new, generating $200 per month in revenue. Its services range from basic maintenance packages to more comprehensive options with added security and support hours. Moore’s goal is to offer a flexible service that can scale with the needs of clients, from small website owners to larger businesses.
Idea Behind Company
Moore’s journey began in 2017 when he started working as a website developer at Ruby Shore, where he specialized in WordPress. His career later led him to Daxko, where he managed web design projects for large organizations like the YMCA. His experience gave him a deep understanding of web development, but it wasn’t until Moore decided to become a stay-at-home dad that PageGuard began to take shape.
The inspiration for PageGuard arose from a series of freelance projects where clients faced preventable website failures. After helping resolve these issues, Moore realized there was a market for routine web maintenance. This led him to develop PageGuard, with a vision of offering a proactive solution to common website problems.
Creating the Company
Building PageGuard required more time and effort than Moore initially anticipated. Though experienced in building complex websites, he faced the challenge of creating a simple yet flexible maintenance service that catered to varying client needs. His goal was to keep the service affordable for small entrepreneurs but adaptable for more complex sites.
The startup costs for PageGuard were low, involving only a domain, a logo, and the basic infrastructure to support his services. Moore designed the company website himself, leveraging his background in web development. His goal was to create a user-friendly, easily navigable site that could clearly communicate the value of his services.
Launching the Business
The launch of PageGuard was straightforward but came with its challenges. Initially, Moore advertised the business through social media channels, reaching out to his network of previous clients and fellow entrepreneurs. However, he quickly realized that his pricing structure needed adjustment, leading him to refine his offerings after receiving customer feedback.
Moore’s marketing efforts have primarily focused on building local SEO and interacting on social media platforms like Facebook and Twitter. While national campaigns have yielded less success, he has found better results from local advertising. Feedback from friends and early clients has also been instrumental in shaping the direction of the business.
Earnings
PageGuard currently earns $200 per month, with a small but growing client base. Moore offers three pricing tiers: a basic $25/month plan for essential maintenance, a $100/month package that includes added security and support, and hourly rates for additional website work. These options allow customers to choose a service that best fits their needs.
The business recently expanded with a new service called Rapid Revive, which targets customers whose websites have crashed. This service helps them restore their sites for a flat fee, with the option to upgrade to a monthly maintenance package. Moore hopes that over time, PageGuard will grow into a full-fledged business, potentially allowing him to expand his team and serve a broader audience.
