PDD Falcon
About the Company
PDD Falcon was founded as an offshoot of Prazision Deep Draw Pvt. Ltd., a family business established in 1985 in Mumbai. The parent company specializes in manufacturing stainless steel components for major home appliance brands like Panasonic and Philips. With a highly automated facility and a 300-employee workforce, PDD Falcon was created to enter the consumer market with a focus on kitchen and homeware. The business has flourished, with products distributed through both online platforms like Amazon and offline networks involving more than 5,000 dealer points.
Idea Behind Company
Sneha, an IT professional with a background in marketing, joined her husband’s family business after marriage. The idea for PDD Falcon came about after her father-in-law’s passing, as a tribute to his wish to create a brand under the family’s stainless steel manufacturing operations. Sneha saw a gap in the market for modern, leak-proof, and durable stainless steel alternatives to plastic kitchenware. This realization prompted her and Chirag to create a customer-focused brand that combined the health benefits of stainless steel with innovative, practical designs for everyday use.
Creating the Company
In 2017, Sneha and Chirag launched PDD Falcon under Prazision Deep Draw Pvt. Ltd., which was already an established name in the industry. Sneha’s first product, inspired by her own experiences as a mother, was a series of durable, airtight containers and sipper bottles. These products addressed the lack of reliable stainless steel options in the market, quickly gaining popularity. The company continued to innovate, expanding its product line to include over 300 items designed to solve real consumer problems. With Sneha at the helm of product design and consumer research, PDD Falcon experienced substantial growth, driven by direct feedback from customers.
Launching the Business
The company’s first product—a double-wall stainless steel tiffin—was launched in 2017 and received widespread customer appreciation for its design and quality. As the brand grew, PDD Falcon appeared on "Shark Tank India," which increased its visibility across the country. Although they didn’t secure funding from the show, the exposure boosted the brand’s recognition, resulting in a surge of sales. The company operates a manufacturing facility in Mumbai, which spans 50,000 square feet, and plans to add an additional 10,000 square feet for packaging. PDD Falcon’s offline network continues to expand, with 50 distributors reaching 8,000 dealers.
Earnings
PDD Falcon has grown rapidly since its launch, with the parent company growing at 12-15% annually and the brand experiencing a 220% increase in revenue over five years. Currently generating $78,000 in monthly revenue, the company forecasts sales of $120 million in the coming years. As of 2022, they have served over 500,000 customers and reached 17,500 pin codes. The company is working towards becoming a billion-dollar brand in the next five years, fueled by both offline distribution and expanding online sales.
