Peace Love Hormones
About the Company
Peace. Love. Hormones was started by Maddie Miles to focus on women’s reproductive health through herbal nutraceuticals. The business provides herbal supplements, a menstrual health app, a podcast, and eBooks aimed at helping women understand and support their menstrual cycles. This company is dedicated to empowering women and creating a movement for holistic health solutions. The brand stands out by promoting natural alternatives to pharmaceuticals, focusing on the benefits of herbalism for menstrual health.
Peace. Love. Hormones. operates with a strong community-driven approach, with a focus on educational content through Maddie's private practice and online platforms. The business has scaled quickly, growing from 100 initial product units to 10,000 units in just nine months. Maddie runs the business with no paid advertising, relying on organic growth through social media and word-of-mouth recommendations.
Idea Behind Company
Maddie was inspired to create her company due to her personal experiences with conventional medicine. Diagnosed with various illnesses like anorexia, Lyme disease, and insomnia, she spent much of her youth on pharmaceuticals, including hormonal birth control. Maddie felt disconnected from herself during this time and wanted to find a more natural way to heal. Through her studies in nutrition, integrative medicine, and herbal medicine, she began healing her own body and realized the potential of natural alternatives.
Driven by her success in healing herself, Maddie decided to share her knowledge with other women. She noticed a growing demand for her herbal remedies in her wellness practice, specifically her formula for ovulation support and menstrual health. This led her to develop her own herbal products and bring them to a wider audience. The idea behind Peace. Love. Hormones came from her desire to offer a natural alternative to pharmaceuticals, focusing on supporting women’s reproductive health.
Creating the Company
The process of creating Peace. Love. Hormones was both deliberate and personal. Maddie spent a year and a half researching, experimenting, and perfecting her first herbal formula, Soothe, which helps women transition off hormonal birth control and supports overall menstrual health. The development included partnering with a lab to ensure high-quality ingredients and packaging, creating branding and labels, and building a website to promote her products.
Maddie was also self-funded, which meant she had to carefully allocate resources and build a team with complementary skills. She assembled an herbal team, a warehouse for distribution, a design team, and a legal team. By July 2021, she launched her first product and quickly found success, selling out her initial inventory and realizing the potential of her business. This early success confirmed that there was a significant market for high-quality, natural supplements designed for women’s reproductive health.
Launching the Business
The launch of Peace. Love. Hormones was organic and community-focused. Maddie initially promoted her product through her Instagram, which she had been using for years to share health and wellness content. With no paid advertising and no email or text lists, Maddie was able to sell out her initial stock and saw an overwhelming demand for her product. This prompted her to scale the business, hire a third-party logistics (3PL) provider, and expand her distribution capabilities.
Maddie attributes her success to the authenticity and passion she brings to her brand. She has built a loyal community through her podcast, in-person wellness events, and social media platforms. Her emphasis on education, transparency, and connection with her customers has been key to her growth. By focusing on providing real value to women through her products and content, she has been able to grow the business without traditional advertising.
Earnings
Since launching, Peace. Love. Hormones has seen impressive growth, reaching $40,000 in monthly revenue. Maddie has been able to sustain this growth without spending money on ads, relying solely on organic customer acquisition through her established community. Her product line, particularly Soothe, has resonated with women seeking natural health solutions, leading to consistent demand and frequent sell-outs of her products.
Maddie’s focus on quality and small-batch production ensures that her products are of the highest standard. She sources organic herbs and works with a California-based lab that aligns with her values. Looking ahead, Maddie plans to expand her product line, reach a global audience, and continue growing her community of women who are committed to holistic health.
