ProjectorScreen.com
About the Company
ProjectorScreen.com is an eCommerce business specializing in the sale of projection equipment, including projectors, screens, and related audio-visual accessories. The company caters to both residential and commercial markets, with a focus on mid-to-premium products. What sets the business apart is its dedication to offering expert pre-sales advice and superior post-sales customer support, ensuring that customers receive tailored solutions for their projection needs.
Since its inception, the business has seen rapid growth, achieving a steady increase of 40-60% year-over-year. In 2021, ProjectorScreen.com was making over $1 million in monthly sales. Gluck attributes this success to the company's commitment to providing high-quality products and services that set it apart from competitors in the projection equipment niche.
Idea Behind Company
The idea for ProjectorScreen.com stemmed from Brian Gluck's dissatisfaction with his previous job. He had developed a successful eCommerce channel at his former company but was frustrated by the company's unwillingness to embrace new business opportunities. After leaving the company due to disagreements over its direction, Gluck faced legal battles as his former employer tried to prevent him from starting a competing business.
However, Gluck turned this challenge into an opportunity. He saw the potential for a dedicated eCommerce business focused on projectors and screens, a niche that he was well-versed in. With his extensive knowledge of the projection industry and established relationships with suppliers, Gluck decided to launch his own venture, leveraging his expertise to build a better business model.
Creating the Company
Brian Gluck launched ProjectorScreen.com out of his basement, beginning as a one-person operation. With no outside investment, he used funds from consulting gigs and other eCommerce work to develop his website and build his company. His connections with major brands in the projection space helped him secure product lines and establish relationships with suppliers. These relationships were crucial, as Gluck’s reputation in the industry allowed him to hit the ground running with a large and diverse product assortment.
While fending off lawsuits from his former employer, Gluck continued to grow his business, eventually surpassing the success he had previously achieved. Over time, ProjectorScreen.com expanded its offerings and built a reputation as an authority in the projection space, leveraging Gluck’s industry knowledge and commitment to providing excellent service.
Launching the Business
ProjectorScreen.com officially launched after several months of preparation. Gluck funded the website's design and development through his consulting work and also sold products on Amazon Marketplace to generate income during the startup phase. Once the website went live, it quickly gained traction, thanks to Gluck’s focus on SEO and digital marketing strategies. His approach to search engine optimization included creating high-quality content, building authoritative backlinks, and optimizing the site for industry-specific keywords.
With Gluck’s expertise and a clear strategy in place, ProjectorScreen.com became profitable almost immediately. The business’s early success was also driven by Gluck’s relationships with suppliers and his ability to offer personalized, expert advice to customers, distinguishing the company from larger competitors like Amazon and Best Buy.
Earnings
As of 2021, ProjectorScreen.com was generating approximately $12 million annually, with monthly revenues averaging $1.7 million. The company has been profitable since its inception, largely due to its focus on high-margin products and expert positioning within a specialized niche. Gluck’s ability to grow the business without external investment has allowed him to retain full control and reap the financial rewards.
Despite initial legal challenges, Gluck’s persistence paid off, and ProjectorScreen.com now commands a significant share of the market. The company continues to expand, with new opportunities emerging in the home theater segment, particularly with ultra-short throw projectors, which are gaining popularity as TV replacements. Gluck's business model, built on expert knowledge and high-quality customer service, has paved the way for ongoing success and future growth.
