About the Company

*Prosmartrepreneur* is a personal finance and entrepreneurship blog founded by Sayan Neogie. The website provides practical advice on managing finances, starting businesses, and blogging, with a particular focus on helping others achieve financial independence through online ventures. Despite starting as a college side project, the blog has grown into a profitable venture that generates substantial revenue through ads, affiliate marketing, and a potential future course on blogging. Today, Sayan runs the blog alone, without employees, and continues to grow it by engaging with his audience and expanding his content offerings.

Idea Behind Company

The idea for *Prosmartrepreneur* emerged from Sayan Neogie's desire to break free from the traditional 9-to-5 work culture. As an engineering student who became disillusioned with conventional career paths, he sought ways to make money online. His first foray into online business included experimenting with YouTube and social media marketing. However, it was a blog post about a successful blogger earning $100,000 a month that intrigued him to pursue blogging seriously. With a newfound understanding of blogging dynamics, Sayan launched his own blog to share his knowledge of personal finance and entrepreneurship, with the goal of eventually building a sustainable online business.

Creating the Company

Starting the blog was relatively simple—Sayan purchased a domain and hosting, set up the blog, and began creating content. His initial focus wasn’t on personal finance, but blogging itself, which later shifted when he discovered a passion for finance. Sayan's key to success was his willingness to experiment and adapt, learning the intricacies of blogging, SEO, and content marketing along the way. He emphasized the importance of consistency and high-quality content, focusing on building a personal brand that resonated with his growing audience. As he honed his skills, he discovered that only a small percentage of content would generate the majority of revenue, reinforcing the importance of continuously producing valuable material.

Launching the Business

The launch of *Prosmartrepreneur* wasn't without challenges. Getting initial traffic to the blog proved to be a struggle. Sayan decided to focus on Pinterest, which he found easier for generating blog traffic compared to other channels. By creating vertical images for blog posts and sharing them on Pinterest, he was able to drive significant traffic to his site, even with a small number of posts published. This helped establish the blog's foundation, and as he published more content, the blog grew in popularity. Eventually, Sayan also embraced SEO to further boost traffic from search engines like Google, while building an email list to retain his most loyal readers and keep them engaged with new content.

Earnings

Today, Sayan Neogie generates around $9,500 per month from his blog *Prosmartrepreneur*. The primary revenue sources are ad sales and affiliate marketing, with plans to add paid courses to his business model in the future. The low startup costs associated with blogging have made it an attractive option for Sayan and many others, as it's possible to scale the business without significant financial risk. As the blog continues to grow, Sayan expects further opportunities for revenue generation, including potential product offerings like courses on starting a blog, which could align with his brand and audience’s interests. While earnings vary among bloggers, with some making significantly more, Sayan's story demonstrates that with persistence and the right strategies, blogging can be a lucrative and sustainable business.

Sayan has learned valuable lessons throughout his journey. One key insight is the importance of understanding and engaging with your audience. By listening to what readers want and struggle with, he’s been able to create content that directly addresses their needs. Additionally, Sayan recognizes the power of the 80-20 rule in content creation, where a small percentage of posts generate the majority of revenue. This principle has helped him focus on creating high-impact content that resonates with his audience. Moving forward, Sayan plans to expand the blog’s offerings and continue growing the business through consistent content creation, engagement, and by leveraging his email list to build long-term relationships with readers.