Protein Package
About the Company
Protein Package reimagines traditional pick-and-mix by offering a range of health-conscious snacks and supplements. The UK-based eCommerce business allows customers to select from various protein bars, cookies, and other products. Established in 2017, it has grown rapidly, consistently achieving 400% year-over-year growth. Today, the company is a prominent player in the health foods industry, offering thousands of products at competitive prices.
The business’s unique value lies in the convenience of combining various health products in one place. It caters to a growing market of fitness enthusiasts and health-conscious consumers seeking customizable, high-quality snacks. With its distribution warehouse and a planned retail outlet, Protein Package aims to enhance customer experience while scaling its operations further.
The founder, George Greenhill, started the company with limited business experience but drew inspiration from personal needs and entrepreneurial TV shows like Dragons’ Den. His passion for fitness and healthy eating fueled the concept and execution of this innovative idea.
Idea Behind Company
The idea for Protein Package arose from George’s frustration with the health snack market. At 17, he found it difficult to purchase affordable, customizable snacks in small quantities. Existing options were either overpriced or required buying large boxes of single flavors.
During a school math class, the concept of a pick-and-mix store for protein snacks struck him. He envisioned a platform where people could combine their favorite products, catering to their unique tastes and dietary needs. Fueled by his personal gym experiences, George recognized a gap in the market and decided to address it.
Investing his £300 birthday money into the first batch of stock, George taught himself coding to build the business’s website. Over three months, he sourced products, created branding, and developed packaging, turning his vision into reality. The initial idea soon proved successful, doubling the investment in its first week.
Creating the Company
Setting up Protein Package required significant creativity and effort, given the limited resources available. George initially struggled with tasks like website development and packaging design but persevered by leveraging free online resources. He spent hours after school learning to code and experimenting with branding ideas.
The company’s first logo, a parachute, symbolized protein “care packages,” but it underwent refinement for better brand recognition. Packaging design was also a trial-and-error process, with George and his family testing various combinations before finalizing a viable option.
Early sales success validated the business concept and motivated George to reinvest profits. He expanded the product range, sourcing more brands and innovating with items like protein donuts and low-calorie pretzels. His passion and determination helped establish a firm foundation for the company.
Launching the Business
Protein Package launched with a small range of products, supported by enthusiastic feedback from family and friends. Social media became a vital marketing tool, with Facebook posts driving engagement and sales. The business's visually appealing products gained traction on platforms like Instagram, further amplifying its reach.
The first year saw all profits reinvested into stock, allowing the range to grow steadily. Despite initial challenges, George celebrated key milestones, from packing the first order at home to hitting 20 daily sales. Each achievement underscored the potential of the business.
Moving into a warehouse marked a turning point, enabling larger stock orders and faster distribution. Today, Protein Package is not only an online store but also a community hub for fitness and health enthusiasts. Plans for a brick-and-mortar store aim to enhance the customer experience further.
Earnings
Protein Package has achieved impressive financial growth, generating over $90K monthly revenue and a customer lifetime value of £250. The business’s profitability is driven by effective marketing, including SEO, email campaigns, and social media. Its average website conversion rate of 3.5% outperforms industry benchmarks.
Strategic investments in tools like Ahrefs and Klaviyo have enhanced marketing efficiency, driving significant traffic and boosting sales. The company’s email campaigns, for instance, deliver high ROI, contributing to sustained growth and customer retention.
Future revenue streams include collaborations with emerging brands, gaming supplements, and in-store sales. With its robust financial foundation and innovative plans, Protein Package is poised to expand its market presence further while maintaining its customer-focused ethos.
