About the Company

Rotoshovel is a cutting-edge company focused on developing groundbreaking landscaping equipment. The company’s most prominent invention, the Rotoshovel, is a battery-powered electric shovel designed to revolutionize the way people dig and move earth. Rick Goren, the founder, has a history of successful ventures, having previously launched Technology Interiors and worked with major companies such as Australian Gold and OnStar. The Rotoshovel represents his most ambitious project to date, with the company quickly achieving significant recognition and success in the market.

The company’s unique approach to innovation involves leveraging both in-house expertise and external partnerships. From product design to manufacturing, Rotoshovel relies on skilled professionals and cutting-edge technology to refine its products. The company’s small size allows it to maintain tight control over production costs and media creation, providing a competitive edge in terms of efficiency and quality.

Having established a footprint in both direct-to-consumer sales and retail distribution, Rotoshovel is positioned to expand rapidly. The company’s early success in securing retail partnerships with some of the largest hardware chains in the U.S. suggests that the Rotoshovel could soon become a staple in landscaping tools nationwide.

Idea Behind Company

The idea for Rotoshovel emerged after Rick Goren had a simple but profound realization: there was no battery-powered shovel on the market. While working on a landscaping project at home, Goren struggled with the limitations of traditional shovels, post hole diggers, and augers. This led him to question why there wasn’t a powered version of such a basic tool. After conducting research, Goren found that no one had developed a product like this before, which presented a unique opportunity to create something new and innovative.

The Rotoshovel fills a gap in the market by offering an electric, battery-powered solution to a long-standing problem. Unlike traditional shovels, the Rotoshovel is designed to reduce the physical effort required for digging, making it ideal for both homeowners and professionals in the landscaping industry. By reimagining an age-old tool, Goren’s invention offers a practical solution that appeals to a broad range of customers.

The idea was sparked by a desire to modernize a tool that has remained largely unchanged for thousands of years. The concept of the Rotoshovel aligns with Goren’s belief that innovation can come from rethinking everyday objects and processes. His focus on design and functionality has helped ensure that the Rotoshovel is not only effective but also user-friendly, offering a significant improvement over conventional shovels.

Creating the Company

Rick Goren’s journey to creating Rotoshovel began after his unexpected dismissal from a corporate job, which led him to start a home theater company in 1998. Over the next two decades, he built a successful brand and launched several innovative products, including a mobile workstation harness and a cotton swab dispenser. However, the Rotoshovel was a particularly ambitious project for Goren, as he dedicated significant resources to its design and development.

The process of creating the Rotoshovel involved a combination of legal research, prototyping, and collaboration. Goren hired two attorneys to conduct patent research and ensure that the Rotoshovel idea was legally protected. He also worked closely with a high school student named Patrick, who had expertise in 3D printing and product design. Patrick helped refine the prototype, which eventually led to a final product that met Goren’s standards.

Goren’s commitment to quality was evident in his decision to hire a professional engineering firm in Palo Alto, California, to help with the technical aspects of product design. After securing a partnership with a Chinese manufacturer, the team went through multiple iterations of the Rotoshovel before arriving at a fully functional product. This process took several months, with many challenges in communication and production delays, but ultimately resulted in a product ready for launch.

Launching the Business

Once the Rotoshovel was ready for production, Goren focused on launching the business. He acquired a warehouse to store inventory and began building relationships with retailers. The process of establishing a presence in the retail market was essential to the company’s growth, and Goren worked tirelessly to secure partnerships with major hardware stores like Home Depot, Lowe’s, and Costco.

In addition to retail partnerships, Goren prioritized public relations and direct sales strategies. He brought Alexander onto the team to manage day-to-day operations, allowing Goren to focus on finances and sales. With Alexander handling logistics, customer support, and PR, the company was able to streamline its operations and focus on expanding its reach.

The company used a variety of promotional strategies to attract customers, including mailers, email campaigns, magazine ads, and online advertising. Goren emphasized the importance of producing high-quality in-house media, such as promotional videos, to control costs and ensure consistent messaging. These efforts helped Rotoshovel quickly gain traction, and the company’s early sales results were promising, with the first 600 units sold in just six months.

Earnings

Rotoshovel’s earnings model has been based on both direct-to-consumer sales and retail distribution. In its first six months, the company achieved impressive sales figures with minimal marketing. This success was largely attributed to strategic partnerships with major retailers, including Home Depot, Lowe’s, and Costco. The company’s forecasted sales for its Spring 2021 launch at Costco alone were estimated at $5.56 million, based on a projected 40,000 units sold.

The company’s revenue growth is driven by strong demand for innovative landscaping tools. With the product now available through major retail outlets and direct sales channels, Rotoshovel is positioned for sustained growth in the coming years. Goren has expressed confidence that the company’s earnings will continue to rise as more customers discover the Rotoshovel and its unique capabilities.

Looking ahead, the company is exploring new opportunities for expansion. As Rotoshovel continues to gain market share, Goren plans to invest in further product development and explore new retail partnerships. With a growing customer base and increasing sales, Rotoshovel is well on its way to becoming a household name in the landscaping tool industry.