ryrob
About the Company
ryrob.com is a blogging platform founded by Ryan Robinson in 2012. Initially launched during a college marketing class, the blog started as a personal journey chronicling Ryan's experiences with freelance businesses. Over time, it evolved into a hub for blogging and marketing advice, eventually becoming his full-time focus in 2018. The blog's success stems from Ryan's extensive content marketing experience with startups and Fortune 500 companies like LinkedIn and Intuit.
Through a combination of high-quality blog posts, guest blogging, and partnerships, ryrob.com has built a reputation for offering in-depth resources for aspiring bloggers and entrepreneurs. The site's primary revenue streams include affiliate programs, sponsored content, and digital product sales.
Today, ryrob.com is powered by WordPress and supported by tools like ConvertKit for audience engagement, Ahrefs for SEO, and Yoast for content optimization. These resources have helped Ryan maintain and grow his blog's reach and profitability.
Idea Behind Company
The idea for ryrob.com originated from Ryan’s passion for sharing lessons learned from his entrepreneurial endeavors. His first post about a college business product, the iStash, went viral, introducing him to the power of community-building through blogging. This early success showed him the potential of creating a platform to connect with like-minded individuals and share transparent insights into his side projects.
Ryan focused on turning his blog into a space for deep engagement and genuine connection with his readers. By consistently providing value and sharing his personal journey, he built a loyal audience. His philosophy emphasized starting a business as a side project, allowing financial stability and fostering creative freedom before making the leap to full-time entrepreneurship.
Ryan attributes the blog's success to this organic growth strategy, as well as his dedication to staying connected to his purpose: helping others achieve their goals through authentic advice and actionable strategies.
Creating the Company
The development of ryrob.com was a gradual process. Starting on WordPress, Ryan dedicated hours to learning how to customize his site and produce SEO-friendly long-form content. He honed his skills in storytelling and keyword optimization, which helped his blog rank well in Google search results.
Guest blogging was a pivotal strategy in the blog's growth. By contributing content to notable platforms like Buffer, Forbes, and Fast Company, Ryan gained backlinks, traffic spikes, and long-term connections in his niche. These collaborations boosted his credibility and helped establish ryrob.com as an authoritative source in the blogging community.
Ryan's ability to write impactful content and cultivate relationships with industry professionals helped him expand his audience and monetize his platform over time. His early struggles, including learning web design and content marketing, laid the foundation for the blog's eventual success.
Launching the Business
The official launch of ryrob.com as a business occurred in 2017, when Ryan introduced his first online course, 30 Days to Validate. The course, aimed at helping entrepreneurs validate business ideas, generated $25,000 in sales within a few months, proving the monetization potential of his blog.
From there, Ryan continued creating long-form blog posts to attract traffic and paired them with digital products like courses and e-books. This approach allowed him to deepen the learning experience for his audience while scaling revenue. Strategic partnerships with sponsors and affiliate programs further contributed to the blog's financial success.
Ryan’s consistent focus on organic traffic and quality content helped him maintain growth. Over time, he diversified his strategies by exploring other platforms like YouTube and Twitter to reduce dependency on Google’s algorithm updates.
Earnings
Today, ryrob.com generates $25,000 to $55,000 in monthly revenue, with an average of $35,000. The primary income sources include:
- Affiliate Marketing: Partnerships with brands relevant to his audience.
- Sponsorships: Collaborations with companies looking for exposure.
- Digital Products: Selling courses, e-books, and other resources.
While Ryan initially leaned heavily on affiliate revenue, he is now diversifying his income streams by launching flagship courses and books. His commitment to consistent content creation and adapting to market demands ensures a steady flow of traffic and revenue.
