SALSO Design
About the Company
SALSO Design is a specialized art studio founded by Saleh Sokhandan. Known for its focus on optical illusions, the company delivers projects across various sectors, including advertising, retail, entertainment, and private collections. Their projects often encompass visually striking elements that employ depth and perspective manipulation, creating engaging experiences for audiences. SALSO’s clients range from individual art collectors to corporate entities, and their work extends to theme parks and museums.
The company operates with a lean team of seven core members, yet for larger projects, they bring in up to 50 contractors and artists. They achieve around $400,000 annually from various small projects, but large undertakings significantly contribute to revenue, bringing in $100,000 monthly. SALSO Design has grown consistently by leveraging a unique approach that blends art and engineering in their designs.
Idea Behind Company
Saleh Sokhandan began his journey in 2010, developing foundational skills in sketching, design, and 3D drawings. Starting as a freelance designer, he later decided to specialize in optical illusion techniques due to a desire to create immersive art experiences. The name SALSO became synonymous with this niche, building recognition alongside Saleh’s personal brand as his skills and reputation grew.
His focus on unique design techniques was driven by a core value of offering expertise in 3D and optical illusion design. Early on, Saleh noticed that incorporating optical illusion techniques allowed him to stand out in a competitive industry. He believes maintaining continuity in his work, despite slow periods, contributed significantly to building SALSO’s reputation and expertise in optical illusion-based art.
Creating the Company
Starting SALSO Design required significant investment of time and energy in creating sample works and performing free projects to establish credibility. Saleh’s early work included public art installations, like 3D drawings in parks, which allowed him to showcase his talent despite the lack of income. He invested in projects that demonstrated his abilities to potential clients, which helped him build a portfolio.
The company’s breakthrough came with unique projects that involved creating 3D sticker illusions for walls and other surfaces, a novel concept at the time. This lack of competition in optical illusions accelerated his success, enabling him to attract clients looking for creative advertising and design solutions. Saleh’s willingness to take on a variety of creative challenges broadened his skill set, making SALSO a versatile and sought-after studio.
Launching the Business
SALSO Design officially launched with an emphasis on offering low-cost, visually impactful designs. Saleh’s first project involved creating directional signs in a parking structure using optical illusions, which became a signature of his style. Over time, his designs gained traction, leading to steady work and upward revenue growth as SALSO became recognized for innovative uses of optical illusion in advertising and architectural settings.
The business grew primarily through word of mouth and social media exposure, particularly on Instagram, where Saleh shared content that resonated with his audience. Without a dedicated marketing team, Saleh relied on personal branding and organic growth strategies to expand SALSO’s reach. This approach fostered strong relationships with clients who appreciated his attention to detail and willingness to work closely with them on cost-effective solutions.
Earnings
SALSO Design’s revenue streams are diversified, encompassing small-scale installations and large projects, including theme parks and commercial events. The business earns approximately $400,000 annually from smaller projects, with significant contributions from bigger clients that push monthly earnings to around $100,000. These larger contracts have helped SALSO reach an annual revenue of $1.2 million.
Saleh’s approach to client relationships emphasizes quality and continuity, with a focus on exceeding contract terms to build trust and repeat business. His international aspirations, alongside successful projects in various countries, are paving the way for future growth. By maintaining high-quality standards and pursuing creative opportunities, Saleh has positioned SALSO Design as a leader in the niche field of optical illusion art and design.
