Sensual Sinsations
About the Company
Sensual Sinsations is an online lingerie boutique offering a wide range of lingerie and sleepwear, from teddies to pajama sets. The boutique promotes body positivity and encourages women to embrace their sexuality, celebrating their natural beauty. It started by targeting military spouses and exotic dancers in Guam, where there was a limited supply of lingerie, and has since grown into a more established online business. The company now offers over 800 styles, including an expanding plus-size collection and an upcoming luxury line.
Idea Behind Company
The idea for Sensual Sinsations was born while Paris Munn was living in Guam and working in the nightlife industry. She noticed a high demand for quality lingerie, but the island's offerings were minimal and overpriced. Paris frequently heard women lament about the lack of good lingerie, which sparked her entrepreneurial spirit. She envisioned a lingerie store that would provide better selection, affordability, and cater to women’s desire to feel sensual and confident.
Creating the Company
Paris started Sensual Sinsations shortly after marrying her husband, an active-duty Navy member. Initially, the business thrived in Guam without a website, selling directly to military wives and exotic dancers. However, when she returned to the U.S., she had to rethink her business model to compete in a more saturated market. After designing a website and sourcing wholesale products, the business struggled due to limited sales and collaborations, eventually leading to a temporary closure during the early days of the COVID-19 pandemic.
Launching the Business
Sensual Sinsations relaunched in September 2021 after Paris spent months rebranding, redesigning her website, and rebuilding her social media presence. The relaunch was more structured than the initial launch, with targeted social media engagement and email marketing to generate excitement. Paris learned to leverage tools like Shopify, Instagram, and email lists to engage customers and drive sales. Despite her small marketing budget, organic reach through social media, consistent posting, and influencer collaborations have helped Sensual Sinsations steadily grow.
Earnings
Since relaunching, Sensual Sinsations has seen substantial growth, with monthly sales averaging $2,500. Paris focuses on organic growth, using social media and SEO to attract customers, and she has implemented an affiliate program to expand her reach. The company has an ambitious goal of reaching $10,000 in monthly sales by the end of 2022. Paris credits her success to consistency, planning, and her dedication to providing high-quality, accessible lingerie for all women.
