Simply Decor and Events
About the Company
Simply Decor and Events specializes in high-quality event decor and rental services, catering to diverse clientele and creating unforgettable experiences. Its flagship location, The View Event Center, offers stunning panoramic views, a luxurious atmosphere, and full-service event planning. With annual revenues exceeding $380,000, the company designs bespoke decor solutions, ensuring every detail is personalized. This wide-ranging approach has helped Patel build meaningful connections with clients while establishing a strong reputation in the events industry.
The company works with each client individually to craft events that captivate and impress. Its services cover all aspects of decor, including customized designs and set-ups for weddings, corporate events, and private parties. The business prides itself on its ability to transform ideas into memorable realities for customers.
Idea Behind Company
Akshay Patel’s entrepreneurial journey began with a personal challenge. Growing up in Albuquerque and pursuing a biology degree with aspirations to become a dentist, Patel discovered his passion for decor when planning his own high school graduation party. Faced with a tight budget, he crafted his decor from scratch, showcasing his creativity and resourcefulness.
This initial experience opened opportunities when a bride noticed Patel’s decor skills and requested his services. With just $500 in savings, Patel created her event’s decorations, earning two more clients and kickstarting his business. His eye for design and determination to offer affordable, high-quality event decor laid the foundation for Simply Decor and Events.
Creating the Company
Patel officially launched the business by participating in wedding expos and leveraging low-cost advertising strategies. Starting as a one-man team, he relied on family and friends for assistance until the company grew enough to hire employees. Early operations were run from Patel’s garage, with decor items organized in bins. Three years later, the business invested in a warehouse, signaling significant growth.
Pricing was a challenge early on, but Patel adapted by trial and error, gradually learning effective pricing strategies. By reinvesting profits, rather than taking loans, Patel grew the company’s inventory and expanded services. This conservative, growth-focused approach allowed Simply Decor and Events to scale sustainably, building its reputation and client base.
Launching the Business
Patel focused on creative marketing strategies to grow his business. Social media advertising, online marketing platforms like Google and Yahoo, and wedding expos were instrumental in attracting clients. Patel experimented with unique promotional ideas, such as personalized giveaways, but pivoted to social media campaigns after assessing their impact.
As demand increased, Patel invested in tools to improve efficiency, including a professional website and customer engagement features like an online design center and FAQs. These efforts streamlined operations and enhanced the customer experience. By continually tracking client sources, Patel optimized his advertising strategies, allocating budgets effectively.
Earnings
Simply Decor and Events generates approximately $35,000 per month, with an average ticket price of $2,000 per event. The business has expanded its offerings with premium upgrades and diverse inventory to appeal to a broader clientele. Its growth is driven by innovation, efficiency, and Patel’s dedication to reinvesting profits wisely.
Future plans include further inventory expansion, staying ahead of trends, and maintaining the company’s reputation for top-quality service. By investing in technology, such as web analytics, and providing high-end decor options, the business is poised for continued success. Patel credits his methodical approach and dedication to slow, steady growth for Simply Decor and Events’ achievements.
