Snooze Fest by Jayne Havens
About the Company
Snooze Fest and the Center for Pediatric Sleep Management focus on helping parents establish healthy and independent sleep habits for their children. Havens’ business provides personalized support for families with young children, offering customized sleep plans and ongoing support during the transition. Over the years, she has expanded her services and now averages about $40,000 in monthly revenue, with her consulting business complemented by a certification course for new sleep consultants.
Idea Behind Company
Havens’ journey began as a stay-at-home mom, during which she became passionate about researching infant sleep. After successfully implementing healthy sleep practices with her children, she started assisting friends informally. Recognizing the gap in the market for comprehensive sleep consultant training, she sought to create a certification program that would equip new consultants with the necessary mentorship and practical tools for success. This idea blossomed into a full-fledged business, driven by her personal experiences and insights.
Creating the Company
To establish her sleep consulting business, Havens enrolled in a sleep consultant certification course and developed a streamlined approach. Her initial offering included a two-week sleep consulting package, which proved popular among her first clients. The startup costs were relatively low, allowing her to recoup her investment quickly. As her client base grew, she adapted her services to enhance efficiency, including limiting communication to key touchpoints and improving her administrative processes to manage increasing demand.
Launching the Business
Launching her business involved strategic outsourcing to build a professional online presence. Havens hired a web developer and enlisted friends to help with marketing. The early stages of her venture relied heavily on word-of-mouth referrals, particularly from satisfied clients. Networking in online communities and parenting groups established her as an authority on infant and toddler sleep, significantly contributing to her client acquisition efforts.
Earnings
Havens’ business has seen remarkable growth since its inception, with annual revenues rising from $65,000 in 2019 to $454,000 in 2021. While her primary income now stems from course sales, she remains dedicated to providing one-on-one support for families. With a focus on organic marketing strategies, including social media engagement and community building, Havens has cultivated a thriving business model that emphasizes connection and education. Her commitment to ongoing professional development has also played a key role in her sustained success.
