Social Ktchn
About the Company
Social Ktchn is a digital marketing agency co-founded by Chris and Camila Anderson. Their focus is on creating and managing paid advertising campaigns primarily on Facebook and Instagram, catering mainly to eCommerce businesses. With a small team and personalized service, they emphasize building relationships with their clients and tailoring their strategies to fit specific business needs. This boutique agency model allows them to maintain a work-life balance while delivering high-quality results.
Idea Behind Company
The idea for Social Ktchn emerged from Chris and Camila's combined experiences in the marketing and hospitality industries. Chris, after working various jobs in marketing, recognized a gap in how restaurants utilized social media. At the same time, Camila transitioned from a background in fashion to marketing and social media management. Their joint knowledge and passion for marketing and storytelling led them to create an agency that could help businesses navigate the complexities of digital advertising.
Creating the Company
The couple initially started their business by reaching out to restaurant owners who lacked a social media strategy. They branded their agency as "Social Ktchn," which reflected their target clientele. Using low overhead costs, they began offering various services, including social media management and photography. They learned through trial and error, embracing failures as opportunities for growth. The couple focused on building a client base while improving their skills in the burgeoning field of social media advertising.
Launching the Business
To launch Social Ktchn, Chris and Camila created a user-friendly website using Squarespace, later transitioning to Webflow for better responsiveness and aesthetics. They utilized freelancing platforms like Upwork to find clients and attended networking events to promote their services. Despite initial challenges in client acquisition, they persevered, learned from their mistakes, and gradually refined their approach, which contributed to their long-term success.
Earnings
Social Ktchn has achieved an impressive revenue growth, increasing from $40K in their first year to a current annual revenue of $300K to $400K. Their focus on quality over quantity has allowed them to maintain a manageable client roster while ensuring high levels of service. They have built a reputation for being a mom-and-pop shop in the digital marketing space, allowing for a sustainable business model while planning to expand their services in response to industry trends, such as consulting and exploring new technologies.
