Social Media Manager
About the Company
Social Media Manager Society focuses on consulting businesses in the food, beverage, and hospitality industries while offering a comprehensive program designed to train aspiring social media managers. Amanda built the program to guide others in establishing and growing their businesses, equipping them with tools, resources, and a support network. Alongside the training program, members gain access to an exclusive Facebook group and personalized mentorship.
Amanda’s venture is more than a business; it’s a community for women seeking time and financial freedom. The Society offers classes on topics such as pitching clients, managing social media platforms, and maintaining a strong business mindset. Its goal is to help participants not only grow professionally but also feel supported in their entrepreneurial journey.
Idea Behind Company
After working as a social media manager in various roles for over a decade, Amanda developed a passion for teaching and mentoring others. She consistently found herself giving advice and noticed a gap in resources for women aspiring to become social media managers. In fall 2019, facing a career crossroads, Amanda decided to combine her skills and passions by creating a business that empowered women to start their own social media consulting ventures.
The inspiration came from Amanda’s own experiences navigating the social media industry and her desire to simplify the process for others. She envisioned a program that not only taught the mechanics of managing social media but also provided a roadmap for creating sustainable businesses. Her ultimate goal was to give women the tools to achieve the freedom and flexibility they desired.
Creating the Company
Amanda’s primary product, the Social Media Manager Society program, was carefully designed with her target audience in mind. She conducted extensive market research, including interviews with potential students, to understand their goals and challenges. Using this feedback, Amanda created a tailored curriculum that addresses everything from finding clients to mastering social media platforms like Facebook and Instagram.
The program also emphasizes community through its members-only Facebook group and monthly live calls. Amanda wanted participants to feel supported as they navigated the complexities of starting their businesses. Over time, she has refined the program to keep pace with changes in the social media landscape, ensuring it remains relevant and valuable for members.
Launching the Business
Amanda launched her program by offering a beta version to women in Facebook groups, using the funds from initial sign-ups to build and advertise the program. This grassroots approach allowed her to test her concept, gain valuable feedback, and grow her membership base without taking out loans. She focused on building a community of like-minded women who wanted to learn from an experienced mentor.
Her marketing strategy revolved around engaging directly with her target audience in Facebook groups and on Instagram. Amanda positioned herself as a trusted advisor, offering free training sessions that provided immediate value while showcasing the benefits of her program. This approach helped her attract her first students and establish a loyal following.
Earnings
Within a year of launching, Amanda’s business generated nearly $100,000 in revenue, averaging $20,000 per month. Her success is attributed to her dedication to understanding her audience and delivering a program that meets their needs. Amanda continues to explore new advertising methods and lead-generation strategies to grow her business further.
Looking ahead, Amanda plans to expand her team and scale her operations while maintaining the personalized support that sets her program apart. She advises aspiring entrepreneurs to take small steps toward their goals and start pursuing their ideas without hesitation, emphasizing that success begins with action.
