SOCO Waste
About the Company
SOCO Waste is a locally owned waste removal service specializing in residential and construction dumpster rentals, weekly trash service, and junk removal. Starting with a $35,000 loan, a pickup truck, and five dumpsters, Dustin Maze built the company from the ground up. Today, the business boasts 51 dumpsters, two roll-off delivery trucks, and two residential garbage trucks.
The company focuses on providing fast, friendly, and reliable service, ensuring customer satisfaction by avoiding hidden fees and educating customers about waste disposal options. Their clean bins and efficient operations have earned them a loyal customer base. SOCO Waste projects sales of $700,000 to $800,000 annually and has grown to 32 employees, emphasizing reinvestment for expansion.
Idea Behind Company
Dustin Maze’s entrepreneurial journey began with dissatisfaction in traditional jobs, where he grew frustrated with inefficiencies. A former waste management employee, he loved the physical nature of the work but envisioned starting his own business to improve operations. This realization led him to research the waste industry extensively, including costs for fuel, equipment, insurance, and maintenance.
The desire to build something independently, combined with his passion for working outdoors, motivated Dustin to establish SOCO Waste. He sought to stand out from competitors by emphasizing excellent customer service and transparent pricing. By creating a local identity with the name "SOCO Waste" and integrating community touches into the branding, Dustin laid the foundation for his company’s success.
Creating the Company
Dustin began with careful planning and preparation, budgeting for equipment and anticipating challenges. His approach was to differentiate SOCO Waste by prioritizing customer education and avoiding hidden fees. He ensured that clients understood how to manage hazardous waste and minimize costs, fostering trust and customer loyalty.
Developing a strong local identity was another priority. The company’s name, logo, and branding emphasized its Southern Colorado roots. Though the initial logo was basic, the final version incorporated local elements, helping the company connect with the community. Dustin also kept costs low by using practical marketing strategies, including yard signs and social media.
Launching the Business
SOCO Waste started operations in 2016 with minimal advertising funds, relying on free marketing platforms like social media and online classified sites. Dustin’s hands-on approach, which included posting daily and personally interacting with potential clients, helped build awareness.
As the business grew, reinvestment became critical. Using zero-interest credit cards and strategic spending, Dustin expanded the fleet of dumpsters and improved operations. A professionally designed website and customer reviews on platforms like Facebook and Google further increased visibility, making SOCO Waste a trusted name in waste removal.
Earnings
The business has scaled significantly, now generating $230,000 in monthly revenue. SOCO Waste achieved its initial goal of entering the weekly residential trash service market in October 2020, distributing over 400 trash cans within four weeks. The company’s success is built on reinvesting profits to improve infrastructure and services.
Dustin credits meticulous planning, adaptability, and perseverance for SOCO Waste’s achievements. Despite challenges, the company has grown steadily and continues to focus on providing affordable, transparent, and high-quality services to its customers.
