Solar Energy Partner
About the Company
Solar Energy Partners (SEP) was founded by Alex Williams with the goal of delivering top-tier customer and consultant experiences in the solar industry. SEP offers premium solar installation options, working with leading installers and providers. This ensures customers receive tailored solar solutions that meet their specific needs, making SEP stand out in a crowded market. The company has grown rapidly, achieving over 400% growth since its inception and establishing itself as a leader in the solar industry.
SEP's business model focuses heavily on customer satisfaction and consultant success. By collaborating with the best installers, SEP provides its customers with personalized services that cater to their individual requirements, ultimately leading to increased customer conversions and a better overall experience. This approach has also contributed to the company’s exponential growth and success over the years.
Idea Behind Company
Alex Williams had a passion for the energy industry from a young age, having worked in the oil sector before transitioning to renewables. His belief that fossil fuels were a finite resource led him to explore alternative energy solutions. In 2015, he saw the oil industry entering a downturn and decided to pivot to the solar energy space. His brother Clint, who was already working with Vivint Solar, helped Alex gain deeper knowledge of the industry. Together, they recognized the potential for rooftop solar to disrupt the energy market and benefit customers directly.
Alex's belief in decentralized energy systems, where power could be passed directly from the sun to the homeowner, inspired him to create a company that prioritized the customer’s needs over corporate profits. This vision was central to the formation of Solar Energy Partners, allowing the company to stand out in the rapidly growing renewable energy market.
Creating the Company
The creation of SEP was driven by Alex's frustration with the bureaucratic and slow-moving nature of larger companies in the solar industry. He and his brother Clint saw an opportunity to start fresh and create a business that was agile and customer-focused. SEP's foundation was built on the lessons they had learned from their previous roles in the energy sector. One of the key principles behind SEP's success was its world-class training program for consultants, based on Dr. Craig Manning’s “The Fearless Mind” series, which emphasized rapid mastery through mentorship.
SEP also benefited from its founders’ extensive network in the smart home industry, which helped them forge their first partnerships with premium solar installers like Infinity Energy. These partnerships ensured that SEP’s customers received the highest quality installations, aligning with the company’s commitment to offering the best possible service.
Launching the Business
SEP officially launched in 2017, and Alex Williams faced the typical challenges of growing a business. Despite these challenges, SEP’s commitment to serving customers rather than focusing solely on sales helped differentiate the company in the market. A key aspect of their success was offering detailed webinars to educate customers about solar energy and address their concerns, which led to a strong referral business.
SEP’s approach to marketing evolved over time, with the company leveraging both direct-to-consumer methods and more innovative strategies in the post-pandemic era. They also engaged in community service projects, reinforcing their philosophy of giving back and making a positive impact beyond just financial gains.
Earnings
Since its inception, Solar Energy Partners has grown into a multimillion-dollar business. As of 2022, the company generates $2 million in monthly revenue and employs 250 people across 16 offices. SEP's expansion into additional states, such as Arizona and Illinois, has contributed to its rapid growth. The company has focused on training new talent, allowing them to scale while maintaining their high standards of customer service.
SEP’s success has been driven by its strong partnerships, including a recent collaboration with Pela to introduce innovative home composting solutions, which aligns with the company’s eco-friendly values. SEP is poised for continued growth, with plans to expand into even more markets and further increase its earnings in the coming years.
