Spinster Sisters Co.
About the Company
Spinster Sisters Co. is a natural skincare and personal care brand that prioritizes sustainable and eco-friendly practices. Founded in 2012 by Kelly Perkins, the company started with bar soaps and has since expanded to offer a wide range of products, including lotions and body care bars. The company operates from a wind and solar-powered facility in Golden, Colorado, and champions biodegradable packaging and plant-based ingredients. Spinster Sisters has built a reputation in the industry, with its products available in major grocery stores and natural markets across the U.S. and Canada.
Idea Behind Company
Kelly’s passion for natural products began in her youth, growing up in environmentally conscious Boulder, Colorado. Inspired by an article on the harmful effects of Triclosan, a chemical in many skincare products, she became determined to create safe, natural alternatives. This led her to research soap-making and develop her first products for family and friends. Her dedication to clean, non-toxic ingredients set the foundation for Spinster Sisters. Emphasizing values of health and environmental responsibility, Kelly envisioned a brand that offered high-quality, eco-friendly skincare products for a market in need of healthier options.
Creating the Company
Kelly’s initial experimentation with soap-making began as a hobby. She gave her first products to friends and family, and over time, this small-scale operation attracted enough attention to suggest a viable business. Encouraged by her husband, she began selling her products at local craft fairs and farmers' markets, where she refined her offerings and developed an understanding of customer demand. Eventually, her hobby evolved into a serious business endeavor. While working as a business analyst, Kelly self-funded her startup, learning the ins and outs of entrepreneurship through trial and error. Overcoming these early challenges, she remained committed to her sustainable vision.
Launching the Business
In the early years, Spinster Sisters’ business growth was organic, focusing initially on local markets and small wholesale opportunities. Kelly pivoted in 2019 to prioritize the natural grocery channel, a decision that led to partnerships with retailers like Whole Foods Market and brought the brand nationwide. In 2021, Kelly recognized the need to accelerate growth through investment and embarked on equity crowdfunding, aiming to expand marketing, digital outreach, and production capacity. Spinster Sisters now boasts a strong online presence, extensive distribution, and growing international reach, reflecting Kelly’s dedication and adaptability.
Earnings
Today, Spinster Sisters Co. generates $1.3 million in annual revenue, with direct-to-consumer sales accounting for a significant portion of income. The brand’s recent innovations, such as water-free bar products, have been instrumental in driving recent record sales. Spinster Sisters maintains a gross profit margin of 54% and a customer acquisition cost of $16, with an average order value of $55. As the brand continues to expand into new markets, Kelly aims to solidify Spinster Sisters’ position as a leader in sustainable skincare, with plans for further growth in Canada and the UK.
