Sticker it
About the Company
Sticker it was co-founded by David Rubie-Todd, who initially started designing and printing custom graphics for the motorsport sector alongside his brother. The company focuses on high-quality, custom-made stickers used by individuals and companies worldwide. Initially focused on racing graphics, they quickly recognized the demand for personalized sticker products and expanded their offerings beyond motorsport.
Operating with a small team, Sticker it grew from a niche product to a widely recognized brand, working with diverse industries. Their dedication to delivering top-quality stickers and unique design tools like Graphic (a tool allowing easy sticker design) sets them apart from other brands, ensuring high customer satisfaction and repeat business.
Idea Behind Company
The concept for Sticker it evolved from the founders' initial company, Kartdavid, which made graphics for karting enthusiasts. Their first business focused on creating sponsorship packages for racing drivers, providing local businesses with brand exposure. Recognizing the opportunity in the sticker market, the founders eventually transitioned to Sticker it to cater to a broader audience and diversify from motorsport.
With a vision to provide professional-quality stickers to creative individuals, designers, and marketers, the company aimed to deliver a user-friendly, accessible platform for custom stickers. Over time, the company's range grew to include vibrant and unique designs such as fluorescent colors, often difficult to find in the sticker market.
Creating the Company
Starting the company involved extensive experimentation with materials and design to ensure durability and flexibility. Sticker it’s founders invested in high-quality raw materials, creating unique color options like fluorescent shades that catered to their motorsport origins. Their initial setup included leasing specialized printing equipment, allowing them to produce graphics tailored to motorsport specifications, including high adhesion and durability.
To develop the technology and infrastructure for their business, the founders hired developers, eventually investing heavily in a Magento platform. However, after facing scalability issues, they switched to BigCommerce, allowing them to streamline operations and improve user experience. This shift proved essential in enhancing the company's website performance and SEO ranking, pivotal for their international expansion.
Launching the Business
The launch was challenging, marked by technical issues with their initial platform choice, Magento. After significant investments and slow website updates, they pivoted to BigCommerce, which transformed their online business. The new platform doubled their conversion rates and improved customer experience, contributing significantly to the company’s rapid growth.
The company’s early marketing relied on Facebook, Instagram, and Google ads, which were effective until algorithm changes. They then turned to SEO as a primary strategy, which proved successful, especially as they entered multiple international markets. As their digital presence strengthened, so did their brand, which attracted customers from various regions globally.
Earnings
Sticker it now generates an impressive $1.5 million annually, with significant monthly revenue reaching $125,000. This success has been driven by strategic investments in digital printing equipment and the expansion into various international markets, including the US, Germany, and France. The company has also benefited from compound SEO efforts, resulting in substantial organic growth and customer retention.
The company continues to invest in top-tier printing technology, allowing them to cater to high-demand designs and create intricate sticker designs at competitive prices. Their robust production and marketing strategies have enabled them to scale rapidly while maintaining profitability and quality.
