Stryde
About the Company
Stryde, based in Lehi, Utah, began operations in April 2013. It is a digital marketing agency primarily focused on women-owned eCommerce businesses and products marketed to women. Renowned clients include Ergobaby, Crane, and Lands' End. The company emphasizes creating custom strategies tailored to clients’ needs, leveraging expertise in digital marketing channels like SEO and social advertising.
The agency has grown steadily by prioritizing high-value clients and maintaining a client-centric approach. Stryde boasts a revenue of $2 million per year and continues to refine its processes, integrating advanced technologies like AI and APIs to optimize client service and profitability.
Stryde prides itself on being lean and efficient, with an employee headcount of 13. The company’s clear market positioning ensures a focused and streamlined operation, resulting in strong client retention and satisfaction.
Idea Behind Company
Greg Shuey, a veteran in digital marketing, launched Stryde to address gaps in omnichannel marketing strategies. Having worked with various agencies, Greg noticed a need for integrated approaches that tapped into multiple digital marketing channels. His expertise in SEO and previous successes in scaling agencies provided the foundation for Stryde’s launch.
The concept of Stryde was born from Greg’s desire to create custom marketing strategies for businesses rather than relying on single-channel solutions. Observing the growing eCommerce sector and the influence of women-owned brands, he strategically positioned Stryde in this niche.
Stryde’s business model reflects its emphasis on building lasting client relationships and driving significant results. With its data-driven strategies, the company fills a unique market need for high-quality, results-focused digital marketing services.
Creating the Company
Starting Stryde was streamlined by Greg’s prior experience and network. Leveraging connections and referrals, Stryde quickly acquired clients within its first 30 days. Its first client has grown to spend over $30,000 monthly, exemplifying the agency’s capacity to deliver value and foster long-term relationships.
Stryde initially offered broad digital marketing services but gradually specialized in eCommerce businesses targeting women. This shift involved analyzing company data, assessing client success rates, and factoring in employee satisfaction, which ultimately helped Stryde focus its efforts effectively.
The company’s streamlined processes and low overhead costs were key in developing scalable and repeatable strategies. Testing different marketing channels cost around $4,000 per month initially, enabling the business to optimize its services.
Launching the Business
Greg started Stryde by consulting for clients before officially launching the agency. This approach generated early revenue and secured a financial foundation for growth. Additional funding from a client-investor partnership facilitated scaling efforts and early headcount expansion.
The launch strategy emphasized building relationships, creating value, and leveraging available resources intelligently. Key lessons from the early stages included spending wisely, seeking mentorship, and outsourcing tasks to experts when needed.
From the outset, Stryde used its SEO and digital marketing expertise to create a strong online presence, building trust and attracting new clients. Strategic blogging and content promotion remain foundational to its customer acquisition strategy.
Earnings
Stryde currently generates $180,000 in monthly revenue. By implementing process improvements and adopting AI and API technologies, the company has improved its efficiency and client results. Investments in tools and technology have also reduced operational costs while boosting profitability.
The agency’s focus on selective growth and retaining high-value clients ensures financial stability. Its current goals include maintaining steady growth while prioritizing profit margins and technological advancements to deliver superior services.
Stryde plans to keep operations lean and invest in scalable technology over the next five years. By doing so, it aims to sustain revenue growth while minimizing overhead, ensuring long-term profitability and success.
