About the Company

Super Smash Cache was founded by Cy, a biology and art student who turned a personal exploration of sexuality into a business. The blog reviews over 200 body-safe sex toys, focusing on transparency about what works, what doesn’t, and why. Cy’s audience consists of individuals skeptical of luxury product marketing and interested in understanding how different designs cater to diverse preferences. The blog’s candid style and community-building approach have made it a trusted resource for many.

Cy’s mission goes beyond reviews to challenge societal narratives about women’s pleasure and encourage sexual autonomy. By combining personal experiences with scientific insights, Super Smash Cache has cultivated a loyal following. The blog also serves as a platform for marginalized voices, offering guest writers opportunities to share their perspectives on sexuality.

Idea Behind Company

Cy’s inspiration for Super Smash Cache stemmed from a desire to normalize discussions about sexuality and empower individuals to explore pleasure without shame. This motivation was born out of personal experiences, including challenging outdated societal norms about gendered expectations of sexual satisfaction.

As a student balancing biology, art, and part-time modeling, Cy sought a remote and meaningful business venture. The blog began as a creative outlet during college, tackling topics like sex toy material safety and debunking myths about vibrators. These early posts laid the foundation for what would become a comprehensive resource for sex toy enthusiasts.

The blog’s focus on body-safe materials and unfiltered reviews aligns with Cy’s commitment to fostering informed and inclusive discussions about sexuality. This dedication to authenticity and education continues to drive the blog’s growth and impact.

Creating the Company

Super Smash Cache’s initial development was modest, with Cy investing only $14 in a domain name and starting on WordPress.com. Early posts reflected a raw and combative tone, addressing issues like G-spot semantics and raising awareness about sex toy safety. Over time, Cy refined the writing style and broadened the blog’s scope.

In 2017, Cy relaunched the blog after a hiatus, opting for self-hosting to gain more control over customization and functionality. Investing in a $325 course on sex blogging and a $280 WordPress theme, Cy prioritized education and design to enhance the blog’s professional appeal. Art class paintings were repurposed as graphics, maintaining a personal touch while elevating the platform’s visual identity.

The relaunch marked a turning point, transforming Super Smash Cache from a hobby into a structured business. By focusing on quality content and user experience, Cy established the blog as a trusted voice in the sex toy review niche.

Launching the Business

Promoting a risqué blog required creativity, as mainstream advertising platforms like Facebook and Instagram restrict adult content. Cy leveraged alternative strategies, such as cross-promotions with shops, hosting giveaways, and collaborating with established content creators. These efforts helped build a community and attract a dedicated audience.

The blog’s growth has been largely organic, driven by engaging content and strategic collaborations. Cy’s Instagram following recently surpassed 11,000, highlighting the effectiveness of visual storytelling and authentic engagement. By focusing on shareable graphics and honest reviews, Super Smash Cache continues to expand its reach without relying on traditional advertising.

As the blog’s audience grows, Cy remains committed to inclusivity, providing a platform for marginalized voices and fostering a supportive community. This approach not only enriches the blog’s content but also reinforces its role as a trusted resource.

Earnings

Super Smash Cache generates approximately $2,000 per month through a combination of affiliate commissions (60%), sponsored posts (25%), and banner ads (15%). This steady income stream reflects the blog’s credibility and the value it provides to readers and partners alike.

Cy’s journey has been shaped by key lessons, including the importance of setting boundaries, demanding fair compensation, and prioritizing meaningful projects. By learning to say “no” and focusing on high-value opportunities, Cy has maintained a sustainable balance between work and personal life.

Looking ahead, Cy plans to explore video content, such as workshops and Q&A sessions, and expand the blog’s inclusivity by featuring guest writers from diverse backgrounds. These initiatives aim to deepen the blog’s impact and foster a more inclusive dialogue about sexuality.