Tap Truck USA
About the Company
Tap Truck USA specializes in creating unique mobile bars by refurbishing classic panel and pickup trucks, outfitting them with taps for serving beverages. Initially focused on San Diego, the business expanded nationwide in 2017 through a licensing model, allowing others to replicate its concept. Today, the company generates revenue through licensing fees, vehicle sales, and event services.
The company prides itself on its creative approach, blending Corbin’s catering experience and love for classic cars with Taylor’s enthusiasm for craft beer. Their trucks are a centerpiece at various events, offering a combination of nostalgia and modern convenience. Tap Truck USA’s growth has been bolstered by doubling sales each year and expanding its fleet to serve multiple events simultaneously.
Idea Behind Company
The idea for Tap Truck came from Corbin and Taylor’s shared passions. Taylor’s love for craft beer and Corbin’s background in catering and classic cars inspired the duo to create a business that merged these interests. Their first vehicle, a 1952 Chevrolet panel truck affectionately named “Bae,” became a mobile bar that attracted attention for its vintage charm and functionality.
They wanted their business to stand out in the growing mobile bar market, so they focused on building trucks with a distinctive Americana vibe. Early validation came from customers’ excitement and positive feedback at events, particularly from fans of vintage vehicles. Despite financial constraints, Corbin and Taylor worked hard, doing the bodywork on their first truck themselves and relying on grassroots marketing.
Creating the Company
Building the first Tap Truck involved trial and error. Corbin and Taylor developed a beer-pouring system by leveraging connections with local breweries, ensuring beverages were served perfectly. Over time, they expanded their offerings to include margaritas, wine, and even hot chocolate on tap.
They also learned valuable entrepreneurial lessons while designing the trucks. They focused on sourcing vehicles that were easier to refurbish, which sped up the process for future builds. Today, licensees can purchase fully equipped trucks, allowing them to launch their businesses quickly. The brand grew through meticulous attention to branding, website creation, and social media marketing.
Launching the Business
Tap Truck USA began with donated events, such as SDSU football tailgates, to build a portfolio of marketable photos and generate word-of-mouth buzz. The company gained traction through a strong online presence and connections with local media.
National expansion presented new challenges, including training licensees and maintaining brand consistency. Corbin and Taylor invested significant effort in supporting new locations, helping licensees navigate tasks like website building and event management. Despite obstacles, their passion and pride in their work kept them motivated.
Earnings
Tap Truck USA earns $30,000 per month, driven by event services, licensing fees, and refurbished truck sales. The brand has steadily grown, adding more licensee locations yearly. In 2019, the San Diego branch achieved record sales by using four trucks for weddings and corporate events.
Although the COVID-19 pandemic temporarily slowed business, the company looks forward to resuming growth and expanding internationally. Plans include licensing in countries like Australia, Argentina, and the UK. Tap Truck USA continues to refine its brand and operations, ensuring it remains a leader in the mobile bar industry.
