Tarot Stack
About the Company
Tarot Stack was founded by Shamanth Suresh and Eve in Providence, Rhode Island. The business focuses on Tarot, Oracle, and affirmation decks created by independent artists, offering customers a curated selection of unique, high-quality products. It emphasizes partnerships with artists, providing support for printing, publishing, and marketing while ensuring the artists maintain ownership of their creations. This collaborative approach has helped the company build a strong affiliate network and attract an engaged audience.
The company operates a web store featuring these artistic decks and uses affiliate marketing, influencer partnerships, and SEO to enhance visibility and sales. The mission extends beyond selling products to empowering artists by turning their creative visions into tangible opportunities, ensuring financial and artistic independence.
Idea Behind Company
The inspiration for Tarot Stack stemmed from Eve’s seven-year involvement with Tarot readings and the founders' dissatisfaction with existing marketplaces like Etsy and Amazon. These platforms lacked the tailored experience and artistic diversity sought by Tarot enthusiasts. Eve's background in readings and Shamanth’s decade-long corporate experience informed their decision to bridge this gap in the market.
The founders identified a demand for aesthetically compelling and spiritually meaningful decks that mass-market retailers overlooked. Their combined expertise and passion for Tarot provided a unique edge, enabling them to offer a specialized platform that catered directly to a discerning audience.
Creating the Company
Tarot Stack’s creation involved extensive planning and an iterative approach to product development. The founders collaborated with artists to design and manufacture decks that resonated with their audience's spiritual and artistic preferences. Each deck was meticulously crafted with input from independent artists and Tarot enthusiasts.
A unique aspect of their approach is the “Trial Phase,” where artists test their products within a targeted community of over a million potential customers. This feedback loop helps refine the decks while ensuring they meet market expectations. To alleviate financial burdens, Tarot Stack covers all initial costs, offering flexible design options and access to high-quality printing services.
Launching the Business
Launching Tarot Stack required significant preparation, including developing a detailed business plan and constructing a visually appealing and functional web store. Financing came from the founders’ savings, which were strategically allocated to prioritize long-term success.
Affiliate marketing emerged as a critical strategy, with the founders building relationships with influencers who aligned with their brand values. They customized outreach efforts to ensure meaningful collaborations, yielding significant traction through targeted content like unboxing videos and live demos.
Earnings
Tarot Stack generates $3,000 in monthly revenue, with consistent growth driven by organic traffic and affiliate marketing. Initial profits were reinvested to expand inventory and improve services. While early ad campaigns on platforms like Instagram showed limited ROI, efforts in SEO and affiliate marketing proved more effective.
The company also subsidizes international shipping to cater to a global audience, a decision informed by analytics showing substantial interest from Canada and Australia. This strategic flexibility and focus on organic growth ensure Tarot Stack's financial sustainability and future expansion opportunities.
