TCC Media
About the Company
Cannabis Cactus Magazine serves as a trusted source of information and entertainment for cannabis enthusiasts in the Southwest and beyond. It reaches over 25,000 readers in Arizona and 55,000 globally through print, digital platforms, and mobile apps. The magazine’s goal is to support a healthy cannabis market by providing educational content and promoting businesses in the industry. The company operates out of a 3,000-square-foot facility equipped with production studios and zones for merchandise, printing, and mail.
The magazine caters to an audience primarily aged 18-44, consisting of educated, employed individuals outside the cannabis sector. It has a loyal readership base and maintains a 90% customer retention rate, attributing its success to a combination of print and digital engagement, as well as strong community relationships.
Idea Behind Company
Michael’s inspiration for the magazine stemmed from his upbringing in a family-run business, his love for poker, and his experience with cannabis markets. Growing up in Texas, he developed skills in sales and customer interaction. His years as a professional poker player in Las Vegas exposed him to the benefits and challenges of legal cannabis markets. After observing the need for a reliable cannabis media platform in Arizona, Michael envisioned a publication that would centralize cannabis-related advertising and information, bridging the gap between businesses and consumers.
The magazine’s name was inspired by Arizona’s iconic Saguaro Cactus, symbolizing strength and resilience. This idea solidified during a road trip, and Michael decided to dedicate his resources, including his last $100,000, to launching the business.
Creating the Company
The journey to launch Cannabis Cactus Magazine was fraught with challenges. Michael initially relied on external vendors to design the magazine and its website, but a disappointing experience led him to take full control of the operation. Despite setbacks, he persevered, learning from early mistakes and focusing on creating high-quality print editions.
Early editions were produced with a limited budget, and much of the labor was voluntary. Michael prioritized printing tangible, glossy magazines to stand out from digital-only competitors. Over time, the magazine gained traction, with an increasing number of clients and contributors joining the team. The production quality improved with each issue, as did client retention and satisfaction.
Launching the Business
Michael started the business by going door-to-door, pitching the magazine to local dispensaries and smoke shops. The first issue, though underfunded, provided a tangible product that attracted attention and laid the groundwork for future growth. By the end of the first year, Michael had assembled a core team, including his brother Joseph, who handles layout design, and other dedicated staff members.
The team built strong relationships with the local cannabis community, gradually expanding the magazine’s reach and reputation. Social media, word of mouth, and the magazine’s visibility in local businesses played a key role in attracting advertisers and readers.
Earnings
The magazine generates $22,000 per month, primarily through advertising revenue. Print costs account for 50% of revenue, while the rest funds operations and staff salaries. The business achieved early growth, doubling revenue within the first year, and now looks forward to expanding to other states. With federal cannabis legalization on the horizon, Michael expects revenue to reach $1 million before legalization and $5 million afterward.
The company’s success stems from its unique blend of print and digital content, community engagement, and a dedicated team. Michael’s investment in a large office space has also bolstered credibility and fostered valuable in-person connections with clients and collaborators.
