TechJury
About the Company
Techjury.net is an affiliate website offering reviews of software, gadgets, and devices with a mission to disrupt the review industry. Its goal is to provide transparent, unbiased evaluations to help consumers make informed decisions. Starting with limited resources, Techjury has grown into a team of 13 people, reaching over 200,000 monthly users and generating $30,000 in monthly revenue.
The company maintains high-quality content by hiring dedicated writers and avoiding outsourcing. Its ethical approach involves reviewing products without bias, even when financial incentives could encourage otherwise. The commitment to quality and user satisfaction has made Techjury a trusted resource for tech-related advice.
Techjury also plans to expand its offerings by covering more tech niches and developing a new site design that better aligns with its vision. Long-term, the company aims to broaden its reach by establishing similar review platforms for other industries.
Idea Behind Company
Deyan conceived the idea for Techjury while stuck in a dead-end data-entry job. His frustration grew after realizing online reviews often promoted more expensive products to maximize commissions. This prompted him to imagine a platform that prioritized honesty over profit, ensuring users could trust recommendations.
A pivotal moment came when a friend introduced him to a potential investor, leading to funding for the business. The idea, born from personal challenges, evolved into a mission to deliver reliable, user-centric content. This foundation became Techjury’s core ethos, driving its growth and success.
By targeting underserved niches initially, Techjury could have accelerated its early growth. Instead, it learned valuable lessons by tackling highly competitive topics, refining its strategy to focus on audience trust and long-term sustainability.
Creating the Company
Techjury launched in February 2019 with minimal startup costs, relying on a simple WordPress website and contributions from UX/UI expert friends. Setting up the company involved navigating Bulgaria's relatively straightforward business regulations, keeping initial legal expenses under $500.
The team worked remotely, benefiting from streamlined communication and reduced operational overhead. Key hires included writers and editors who upheld the company’s content quality standards. The refusal to outsource ensured consistent, reliable reviews that aligned with Techjury’s mission.
Deyan prioritized team cohesion, assembling individuals who shared his passion for accuracy and user trust. This approach built a collaborative environment, essential for navigating the challenges of a rapidly evolving industry.
Launching the Business
The website launched after two months of preparation, with a small but determined team. Early challenges included monetizing content without resorting to intrusive ads, leading to a reliance on affiliate marketing. This commitment to unbiased reviews meant foregoing revenue initially, emphasizing quality over quick gains.
Mistakes in niche selection delayed growth, as the team focused on competitive topics like antivirus software. Despite this, their dedication to transparent reviews resonated with users, gradually building traffic and trust. Techjury later expanded its content to include broader tech topics, improving its market position.
Continuous improvements to the website design and user experience demonstrated the team’s commitment to customer satisfaction. Iterative updates, informed by user feedback, helped establish Techjury as a reliable and user-friendly platform.
Earnings
Today, Techjury generates $30,000 monthly revenue, achieving profitability after years of financial struggle. Organic traffic, driven by robust SEO strategies, accounts for 90% of its visitors. The site's steady month-over-month growth highlights its successful approach to content quality and audience trust.
The company’s lean structure and focus on high-value content have enabled sustained profitability. Deyan credits his team and the supportive community for overcoming financial challenges and scaling the business effectively.
Future plans include expanding content offerings, hiring experts in niche tech areas, and further refining the website design. Techjury’s ongoing growth reflects its ability to balance ethical practices with business success.
