TeleCRM
About the Company
Flamon Cloudtech is the parent company behind TeleCRM, a CRM platform aimed at automating sales processes and allowing salespeople to concentrate on customer interactions rather than administrative tasks. TeleCRM simplifies sales management by automating lead generation and data organization. Initially built for tele-sales teams, TeleCRM is now used by small and medium-sized enterprises (SMEs) in India. The company's growth was slow at first, but thanks to consistent product improvements, it is steadily gaining traction with around 100 paying customers.
Idea Behind Company
The idea for TeleCRM stemmed from Rahul’s personal frustration while managing a sales team. He and his co-founder, both with technical backgrounds, initially attempted to use existing CRM solutions, but found them cumbersome. The turning point came when Rahul realized that his salespeople were spending more time on data entry than selling, leading to the thought, "There has to be a better way." His vision was to create a CRM tool that worked for salespeople, rather than burdening them with manual tasks, ultimately leading to the inception of TeleCRM.
Creating the Company
The journey to develop TeleCRM was not without struggles. After several failed business attempts, Rahul and his co-founder spent over two years building the CRM from scratch. They faced financial hardships, even considering giving up at one point. However, driven by their entrepreneurial spirit, they regrouped and decided to take a leaner approach by developing a minimum viable product (MVP). This meant focusing on the core features needed to launch and generate interest, which kept the business afloat.
Launching the Business
TeleCRM went through two beta launches before gaining traction. The first beta revealed that users struggled with the interface, so the team took another seven months to refine the product. The second beta launch was more successful, with the first customer making an annual payment within the first month. Rahul also shifted from one-on-one demos to group demos, which helped boost efficiency and allowed the team to reach 100 paying customers in 90 days. Marketing efforts, such as SEO and video content, played a significant role in attracting and retaining clients.
Earnings
Today, TeleCRM generates approximately $60,000 annually, with around $5,000 in monthly recurring revenue. Although the CRM business is currently breaking even, the parent company is profitable. The customer acquisition cost is minimal due to effective organic SEO strategies. Despite the company's steady growth, Rahul acknowledges challenges with retention rates and user adoption but is focused on improving both. With ambitious long-term goals, the team aims to capture a significant share of the Indian CRM market within the next five years.
