About the Company

The Pedowitz Group is a consulting agency specializing in sales and marketing strategies, with an emphasis on revenue operations (RevOps). Founded by Jeff and Cherie Pedowitz in Milton, Georgia, the company has grown from a small startup into a firm generating $1.5 million in monthly revenue. Jeff serves as the CEO, while Cherie holds the position of Chief Talent Officer. The company's client base includes numerous global enterprises, including those in the Fortune 1000, showcasing its reach and impact.

Initially focused on digital marketing, The Pedowitz Group has expanded its offerings to include RevOps, aligning processes, people, and technology to optimize business performance. This comprehensive approach has enabled the firm to stand out in the crowded consulting market. The company’s commitment to delivering measurable results has earned it a reputation for excellence and reliability among its clients.

As The Pedowitz Group continues to grow, it remains dedicated to fostering a supportive and dynamic workplace for its employees. The firm values transparency, integrity, and continuous improvement, which are reflected in its client relationships and internal culture. This ethos has contributed to the company’s ability to attract and retain top talent in the industry.

Idea Behind Company

The idea for The Pedowitz Group came about during a conversation between Jeff and Cherie on their front porch. Jeff, a forward-thinking professional with a background in digital marketing, saw a gap in the market for a consulting firm that could offer comprehensive sales and marketing services. Cherie, with her experience in paralegal and insurance roles, saw an opportunity to handle the human resources and operational side of the business.

Drawing on their complementary skills and shared vision, Jeff and Cherie decided to start a consulting firm that could help businesses navigate the complexities of digital marketing and revenue operations. They recognized that their combined expertise could address critical business needs, such as improving lead scoring and optimizing marketing strategies, which were becoming increasingly important in the digital age.

Their decision to focus on consulting was driven by a desire to leverage their knowledge and industry connections to create a successful business. They believed that by providing high-quality, results-oriented services, they could build a firm that would not only thrive but also make a meaningful impact on the companies they worked with. This conviction laid the foundation for The Pedowitz Group’s growth and success.

Creating the Company

Building The Pedowitz Group from the ground up required Jeff and Cherie to utilize their existing skills and knowledge while adapting to the demands of their new roles as business owners. Jeff’s experience at Eloqua, where he helped develop lead scoring models, provided a strong foundation for the firm’s consulting services. Meanwhile, Cherie’s background in handling operational tasks proved invaluable in setting up the company’s infrastructure and managing day-to-day operations.

In the early days, the couple faced the challenge of proving their expertise to potential clients. With limited resources, they relied heavily on word of mouth and industry connections to secure their first projects. These initial engagements were often outside their preferred scope of work, but they took on the projects to generate revenue and establish credibility in the market. Their willingness to do "whatever it takes," including tasks like preparing thousands of USBs for a trade show, demonstrated their commitment to their clients and the business.

As the company grew, Jeff and Cherie began to build a team, starting with their first hire, Bill Hooven, a trusted friend and skilled professional. This addition helped The Pedowitz Group expand its capabilities and manage increasing client demand. Over time, the company continued to bring in talented individuals who could contribute to its growth and uphold its standards of excellence.

Launching the Business

Launching The Pedowitz Group was not without its challenges. In the first two weeks, the company did not receive any calls, leading Jeff and Cherie to question their decision to start the business. However, persistence paid off when they landed their first client project, which involved redesigning collateral for an environmental company. This initial success, though not in their preferred area of expertise, was crucial in helping the business gain traction.

As the company began to take on more projects, Jeff and Cherie quickly realized the importance of managing cash flow, especially with clients who had extended payment terms. This experience taught them to be cautious with spending and to prioritize financial stability. They also learned the value of having a strong support network, both professionally and personally, to navigate the ups and downs of entrepreneurship.

To further establish their presence in the market, The Pedowitz Group leveraged its founders' industry connections and reputation for delivering high-quality work. This strategy helped the company secure partnerships with major players in the marketing space, accelerating its growth and enabling it to build a solid client base. The firm’s early success was a testament to the founders’ dedication and strategic approach to business development.

Earnings

Today, The Pedowitz Group generates approximately $1.5 million in monthly revenue, translating to over $20 million annually. The company’s impressive growth can be attributed to its ability to adapt to market needs and continuously innovate its service offerings. By focusing on revenue operations and providing value-driven consulting services, The Pedowitz Group has positioned itself as a leader in the industry.

The company’s growth trajectory has been marked by strategic decisions, such as expanding into new service areas and acquiring complementary businesses. For example, the acquisition of Bizmark Consulting in mid-2022 allowed The Pedowitz Group to enhance its capabilities and better serve its clients. These moves have contributed to the firm’s robust financial performance and its ability to remain competitive in a dynamic market.

Looking ahead, The Pedowitz Group aims to continue its growth by maintaining strong relationships with its clients and exploring new opportunities for expansion. The founders are committed to building a sustainable business that prioritizes employee well-being and delivers exceptional results for its clients. With a clear vision for the future and a proven track record of success, The Pedowitz Group is well-positioned to achieve its long-term goals.