About the Company

The Ways To Wealth is a personal finance blog designed to educate readers about saving money, earning income, and achieving financial freedom. The site generates revenue primarily through affiliate marketing and advertising, averaging over $30,000 per month. Its content is structured around long-form articles that target specific financial questions and solutions.

The business started with a focus on Pinterest for traffic, but over time diversified into organic search, Facebook ads, and paid marketing to stabilize growth. Today, The Ways To Wealth balances these traffic sources while continuously refining its monetization strategy.

The blog is run by Weiss alongside a small team of editors and writers. This allows for consistent, high-quality output, with new content published 2-3 times weekly. Weiss ensures each article meets a professional standard by investing time and resources in detailed production.

Idea Behind Company

Weiss initially launched The Ways To Wealth without a formal business plan. The original goal was to post investing reading lists on a small niche blog, aiming to earn $1,000 monthly. He began by researching other financial blogs and learning how affiliate marketing worked, which revealed the blog’s larger earning potential.

At the same time, Weiss faced a turning point in his career. His employer, a small financial services firm, was being sold to a bigger company, prompting him to seek independence. This personal motivation, combined with insights from successful financial bloggers, encouraged Weiss to pursue the site full-time.

His early traffic breakthrough came from Pinterest, where viral content brought in over 200,000 unique monthly visitors. Recognizing the power of traffic diversification, Weiss later expanded to SEO and Facebook ads, creating a more sustainable foundation for long-term growth.

Creating the Company

The primary product of The Ways To Wealth is its content. Weiss spent the first 18 months as the blog's sole writer and editor, waking up at 5 AM to write before his children woke up. His initial focus was on quantity, quickly producing posts in a few hours. Over time, he refined his approach to prioritize quality.

To improve content production, Weiss hired a ghostwriter after the first year. This allowed him to focus on marketing while maintaining a steady content output. Eventually, he brought on a professional editor and assembled a team of writers who now collaboratively produce 15-20 hours of work per post.

Despite the changes in team structure, Weiss’ publishing strategy remains similar: releasing 2-3 new pieces of content each week. The process has evolved to emphasize thorough research, editing, and marketing to maximize the value of each article for readers.

Launching the Business

The blog’s “launch” was unremarkable—Weiss set up WordPress, picked a domain name, and published a handful of posts with little audience engagement. However, Weiss viewed this phase as a learning opportunity. By experimenting and testing, he identified what worked in digital marketing.

Drawing on his prior experience in the field, Weiss used hands-on strategies to drive traffic and income growth. He read income reports from similar sites, analyzed industry trends, and adapted successful tactics. His philosophy centered on testing ideas quickly and scaling what produced results.

Weiss prioritized efficiency and adaptability, improving the site’s content and optimizing its reach. This iterative approach allowed him to refine both traffic acquisition strategies and monetization models, turning a basic blog into a profitable business.

Earnings

The Ways To Wealth earns its revenue through affiliate marketing and advertising. In 2019, the revenue split was 80% affiliate and 20% ads, but by 2020, ads accounted for a larger 40% share due to market changes during COVID-19. Weiss emphasizes diversifying both income and traffic sources to stabilize earnings.

The blog’s three main traffic drivers—organic search (SEO), Pinterest, and Facebook ads—provide flexibility. When ad RPMs drop, Weiss increases paid traffic. Similarly, organic search and Pinterest traffic offer stability when other sources fluctuate, creating a reliable income stream.

Moving forward, Weiss plans to expand The Ways To Wealth by improving email funnels and building a YouTube presence. By continuously adapting to market trends and testing new strategies, Weiss has positioned his business for sustainable growth in the future.