The Wee Writer
About the Company
The Wee Writer is a content writing business founded by Emma Sloan in January 2015. Initially started as a flexible income source during her university years, the business has evolved into a robust content creation service catering to individuals and small-to-medium-sized businesses worldwide. The company focuses on delivering high-quality writing and editing services, emphasizing the importance of professional content in digital marketing.
Operating entirely remotely, The Wee Writer works with a team of contractors who collaborate to meet the diverse needs of their clients. The company’s core mission is to provide well-crafted content that helps businesses enhance their digital presence and achieve their marketing goals. With a commitment to quality and reliability, The Wee Writer has served over 100 satisfied customers and continues to grow its client base.
The business prides itself on its customer-centric approach, offering tailored content solutions that align with each client’s unique requirements. By focusing on specific niches within the content creation industry, The Wee Writer has been able to differentiate itself from competitors and establish a strong reputation for excellence in writing and editing.
Idea Behind Company
The idea for The Wee Writer emerged during Emma Sloan’s second-to-last year of university, where she studied professional writing and publishing. Seeking a flexible way to earn income that would fit around her busy class schedule, Emma began offering writing and editing services as a sole proprietor. She noticed that many businesses struggled with crafting effective content, which provided her with an opportunity to offer a valuable service.
Emma’s initial foray into content creation was broad, attempting to cover a wide range of services, including graphic design, copywriting, editing, and social media marketing. However, she quickly realized that spreading herself too thin was not sustainable or effective. This experience prompted her to narrow her focus to writing, editing, and social media calendar creation—services that played to her strengths and aligned with market demand.
Her prior experience in the non-profit, journalism, and public relations sectors also influenced her decision to start The Wee Writer. Emma had witnessed firsthand how much time and effort businesses spent on creating content, often with less-than-ideal results. By offering professional writing services, she aimed to help businesses streamline their marketing efforts and improve their overall content quality.
Creating the Company
The initial phase of creating The Wee Writer involved refining the service offerings to focus on core competencies. Emma started by offering a broad range of services but quickly learned that specialization was key to providing high-quality work. She narrowed the focus to writing, editing, and social media calendar creation, which allowed her to better meet client needs and manage the business more effectively.
Emma invested time in developing a pricing structure that reflected the quality of services provided. This process involved extensive research, including feedback from other freelancers and experimentation with different pricing models. Establishing the right pricing was crucial for positioning The Wee Writer as a premium content provider and ensuring the business’s financial sustainability.
Additionally, Emma experimented with various tools and platforms to optimize her workflow and improve service delivery. She tested multiple project management tools, editing software, and SEO optimization tools before settling on a suite that best supported her business’s needs. This iterative approach allowed The Wee Writer to continually improve its operations and deliver exceptional results for clients.
Launching the Business
The launch of The Wee Writer was a gradual process, starting with a simple website on Wix that Emma quickly realized was inadequate for her needs. A mentor with expertise in copywriting and web design advised her to switch to Squarespace, which offered better SEO optimization and a more professional online presence. This change was instrumental in attracting the first wave of clients and establishing The Wee Writer’s credibility in the market.
With the new website in place, Emma focused on building the brand’s online presence through social media and networking. She leveraged platforms like LinkedIn and Subkit to expand visibility and connect with potential clients. The strategy of under-promising and over-delivering, combined with a strong referral program, helped to attract new clients and retain existing ones.
The early months of the business were marked by trial and error, as Emma navigated the challenges of entrepreneurship and refined her approach based on client feedback and market trends. By the end of the first year, The Wee Writer had a steady stream of clients and a solid foundation for growth, driven by a commitment to quality and customer satisfaction.
Earnings
Today, The Wee Writer generates approximately $6,000 in monthly revenue, a significant growth from its early days as a college side hustle. The business has grown its client base by over 40% since 2020, thanks to a combination of high-quality service, effective marketing, and a strong referral program. The goal for the future is to reach $100,000 in annual revenue by 2024.
The company’s revenue model is based on providing specialized content services at competitive rates, with a focus on value over volume. By maintaining a lean operation with minimal overhead, The Wee Writer can maximize profitability while delivering premium services to its clients. This approach has allowed the business to achieve steady growth and maintain financial stability.
Looking ahead, Emma plans to continue expanding The Wee Writer’s reach through strategic marketing initiatives, including growing the LinkedIn following and launching new content series. These efforts are expected to further increase visibility and drive additional revenue, helping the business achieve its ambitious financial targets.
