Three Girls Media, Inc.
About the Company
Three Girls Media, Inc. is a full-service marketing and PR agency founded by Erika Taylor Montgomery. It specializes in a diverse suite of marketing services, including social media management, blogging for search engine optimization, email marketing, media relations, and website design. The agency focuses primarily on small and mid-size B2B and B2C businesses across various industries, offering tailored strategies to boost brand visibility and reputation.
Currently, Three Girls Media operates with a team of ten employees and generates around $550,000 in annual revenue. Erika’s unique approach, emphasizing high-touch customer service and custom solutions, has fostered a strong client retention rate, with some clients staying with the agency for over a decade. The agency is also growing steadily, seeing consistent client interest, mainly through organic search traffic and word-of-mouth referrals.
Idea Behind Company
Erika’s inspiration for launching her own business stemmed from her dissatisfaction with the demanding schedules in her previous PR roles. After working in both Silicon Valley PR firms and as a press secretary for the California State Legislature, she desired a career shift that would allow more family time and independence. Three Girls Media represented a solution, giving Erika control over her schedule while utilizing her expertise in PR and marketing.
The agency’s name, Three Girls Media, reflects Erika’s initial goal of spreading news effectively; “tell three girls, and it spreads.” Erika’s personal touch and her unique logo of three girls chatting underscore her belief in the power of storytelling and word-of-mouth marketing. Despite the challenges associated with entrepreneurship, Erika embraced the risk, knowing it would lead to a more fulfilling career path.
Creating the Company
Erika started Three Girls Media in 2005 with a $3,000 loan from a friend, which she quickly repaid after securing her first client. Her humble beginnings saw her handling all aspects of the agency alone for the first six months. By focusing on public relations initially, she built a foundation that later allowed her to expand services as social media and digital marketing tools became essential.
To scale her offerings, Erika took classes to master new platforms like email marketing and social media, eventually training her growing team in these skills. With each service expansion, Erika’s strategic learning process ensured that her company could keep up with industry shifts and continue to meet client needs effectively.
Launching the Business
In 2005, Erika launched her company with a simple website on GoDaddy, outlining her services and value proposition. Her first client, found through this website, was a unique case—a couple wanting their French bulldog to gain media attention. This experience underscored the importance of a good website, a lesson Erika integrated into her business philosophy by prioritizing clear, effective design and functionality in her client websites.
Beyond the website, Erika began cold-calling local businesses to build her client base. Over time, she expanded her digital marketing methods, incorporating targeted Google ads, social media marketing, and networking groups to drive leads and referrals. Her focus on SEO-friendly content and high-quality service helped build a loyal client base that sustained her company’s growth.
Earnings
Three Girls Media’s revenue model is centered around its service packages, with monthly earnings averaging $50,000. Most clients come through organic search and referrals, supported by SEO-focused blogging and a well-maintained website, which attracts around 18,000 monthly visitors. To maintain growth, Erika reinvests 10% of her annual revenue into marketing, including Google ads and social media campaigns.
With consistent revenue growth, the agency is currently experiencing a 35% year-over-year increase in earnings. Erika envisions further expansion by bringing on larger clients, hiring additional team members, and adapting her offerings based on client needs. Through a combination of strategic marketing, personalized service, and employee dedication, Three Girls Media remains on a steady path toward increased profitability and influence in the PR industry.
