Tohfabd
About the Company
Tohfabd operates as an online platform for gift deliveries within Bangladesh, allowing international customers to send gifts to their families and friends. Founded by Iqbal Anwar, the service has grown to include over 500 logistics support agents, ensuring coverage throughout the country. With a focus on delivering joy and happiness, Tohfabd offers special promotions and discounts to encourage more customers to engage with their service. Their flagship products are cakes, chocolates, and unique gifts tailored to various occasions, making it a go-to service for expats wishing to celebrate important events.
Idea Behind Company
Iqbal Anwar, originally from Dhaka, Bangladesh, experienced the challenges of being an expat, especially during the pandemic, which inspired him to create Tohfabd. He wanted to provide a way for individuals like himself to celebrate special occasions with family back home. The idea stemmed from his personal experiences of missing family gatherings and significant celebrations, which often went unacknowledged due to distance. Recognizing the emotional void faced by many Bangladeshi expats, Anwar aimed to deliver happiness through thoughtful gift-giving, ultimately helping families stay connected despite geographical barriers.
Creating the Company
The development of Tohfabd involved significant planning and groundwork, starting with assembling a small team of web developers and designers. Anwar leveraged his experience in logistics and shipping to streamline operations and ensure effective delivery systems. The initial challenge was onboarding local vendors familiar with the concept of gift delivery, especially for cakes, which are a universal symbol of celebration. The process included creating a user-friendly website that categorizes gift items based on occasions, enhancing the overall gifting experience for customers.
Launching the Business
Tohfabd launched in April 2021, after six months of website development using Laravel. The launch day was marked by celebrations, and the team felt a profound sense of achievement with their first successful delivery. Anwar actively engaged the Bangladeshi community in the U.S. through cultural events and partnerships to promote Tohfabd, utilizing influencer campaigns and social media advertising to reach a broader audience. Despite the challenges posed by the pandemic, the company's commitment to delivering exceptional service helped establish a solid customer base.
Earnings
Since its inception, Tohfabd has generated between $3,000 to $5,000 in monthly revenue, with a target to expand to $10,000 per month by increasing order volume. The company has emphasized the importance of marketing strategies, including Facebook Ads and SEO efforts, to enhance online visibility and attract customers. As they continue to grow, Tohfabd aims to expand its reach to more countries and introduce personalized gift options, seeking to adapt and thrive in a competitive market while delivering joy to customers worldwide.
