Tomahawk Shades
About the Company
Tomahawk Shades is an eyewear brand founded by twin brothers Andrew and Ryan Shapiro. The company focuses on producing affordable yet high-quality eyewear, primarily using acetate for their popular Ranger Class line. Since its inception, Tomahawk Shades has experienced impressive growth, boasting a 175% annual sales increase over the last three years. Their vision extends beyond simply selling sunglasses; they aim to create a recognizable brand with a loyal customer base.
Idea Behind Company
The idea for Tomahawk Shades originated while Andrew and Ryan were studying at Long Island University. Tasked with developing a brand for a business management project, Andrew’s recent purchase of sunglasses sparked the idea to create their own eyewear line. Initially, they explored manufacturers and prototypes as part of the class project but quickly realized they had a viable business concept. With no prior experience, they were motivated to turn this idea into a reality, leading them to focus entirely on building the brand.
Creating the Company
Starting with a modest budget of $200, the Shapiro brothers began by conducting market research and identifying potential manufacturers. The process involved trial and error, where they learned the intricacies of design, manufacturing, and business operations. They adopted a "Small Batch" production strategy, emphasizing quality control by personally inspecting every product before launch. Their dedication and hands-on approach were crucial in establishing a solid foundation for their business.
Launching the Business
The initial launch of Tomahawk Shades was unstructured and driven mainly by word of mouth. They relied on family and friends for their first sales, which helped build momentum despite a slow start. As they navigated the learning curve of entrepreneurship, they established an LLC and improved their online presence through website development. Their persistence paid off as they gradually expanded their operations without external funding, focusing on sustainable growth through customer relationships and social media marketing.
Earnings
Tomahawk Shades has achieved remarkable financial success, with monthly revenues averaging around $20,000. The company’s growth is attributed to strategic marketing efforts, including collaborations with influencers and athletes, which have helped amplify their brand visibility. The Shapiro brothers are committed to ongoing innovation, introducing new products like snow goggles and prescription eyewear, while continuing to prioritize quality and customer engagement as they expand their market presence.
