Triare
About the Company
TRIARE, founded by Boris Abazher, is a software development company headquartered in Ukraine. Initially, it aimed to support business needs through a diverse range of digital solutions. Over time, TRIARE refined its focus, specializing in logistics, delivery, and related sectors. The company's client base has grown primarily through word-of-mouth, based on its reputation for high-quality and dependable service. In addition, TRIARE provides full-cycle software development, encompassing everything from initial product discovery to final launch.
Despite humble beginnings, TRIARE quickly expanded and now employs a team of 60 professionals. The company also invests heavily in employee development through English classes and professional programs, underlining its belief in continuous improvement and skill-building for sustainable growth.
Idea Behind Company
Boris’s journey into IT started over a decade ago through his work finding clients for companies on platforms like LinkedIn. This role gave him insight into building connections with people across diverse sectors, which eventually led him to try project management at a German startup. His time there inspired the idea of creating a locally based team to solve communication and cultural challenges. This experience laid the groundwork for TRIARE’s collaborative culture and gave Boris a vision of a cohesive, Ukraine-based team delivering solutions for international clients.
When the German startup he worked for closed, Boris was at a career crossroads. Rather than abandoning his knowledge, he decided to keep the small team together and established TRIARE. The company’s focus shifted toward building software solutions for logistics and delivery firms, aligning with Boris’s passion for transforming ideas into practical digital products.
Creating the Company
Starting with $500, Boris rented a small office and gathered a team with various skills to tackle software projects for different clients. Though their early operations were informal and challenging, the team’s experience taught them resilience. Initially, they adapted to whatever skills were needed for projects, quickly seeking out experts for specialized tasks. This approach was chaotic but rewarding, giving the team valuable insight into client expectations and the software market’s demands.
Over time, TRIARE developed a service model focused on end-to-end software creation, from concept design to launch. The team experimented with offerings such as the “Discovery” service and mentorship programs, which were met with positive feedback and led to useful networking opportunities. As the company matured, Boris and his team began refining TRIARE’s structure and processes, implementing strategies for sustainable growth and focusing on specific services for targeted industries.
Launching the Business
TRIARE’s evolution was gradual, with no formal launch event. The company grew organically as Boris expanded his team and secured new projects. TRIARE’s success initially relied on word-of-mouth recommendations, building its reputation on trust and quality work. While the company did not immediately have a polished online presence, Boris later invested in website development and branding. TRIARE’s name reflects its core values of responsibility, reliability, and relationships, representing its commitment to client service.
Once the company’s reputation was established, Boris invested in digital marketing, including email campaigns, blog content, and social media. TRIARE also utilized paid ads on platforms like Google and Facebook, though with mixed results. Conferences and trade missions served as additional channels to build brand awareness and connect with potential clients, supporting a steady flow of leads and new projects.
Earnings
Today, TRIARE’s annual revenue reaches $500,000, a steady growth bolstered by client retention and international expansion. The company employs 60 people and serves clients in countries including the UK, US, and across Europe. TRIARE’s focus on logistics and delivery solutions has proven profitable, especially as global markets demand digital transformation in these industries. Boris’s commitment to sustainable growth, both for TRIARE and its employees, underpins the company’s continuing success.
TRIARE has leveraged OKRs (Objectives and Key Results) to align team goals with its strategic vision, fostering a collaborative environment that has become one of its most valuable assets. As TRIARE continues to grow, Boris remains dedicated to improving service quality and exploring new markets, aiming for long-term resilience and impact in the software development field.
