Ultra Growth Marketing
About the Company
Ultra Growth Marketing is a hybrid company offering both marketing services and investment opportunities in the eCommerce space. The company manages three distinct eCommerce brands while assisting other businesses with marketing strategies. Larsen also invests in high-potential eCommerce companies. The firm specializes in helping clients grow their online stores using cutting-edge marketing tactics, mainly focused on digital platforms like Facebook and Google.
The core of Larsen’s marketing strategy is the free eCommerce Marketing Book, a lead magnet that introduces clients to his agency’s services. This approach has resulted in a steady stream of business, contributing to the company’s substantial monthly revenue.
Idea Behind Company
Matthew Larsen’s journey in eCommerce started with the operation of several Shopify stores, both successful and unsuccessful. His early experiences exposed him to the challenges of online marketing, particularly in bridging the knowledge gaps that many entrepreneurs face. While he excelled in advertising through Facebook and Google, he realized that using business-to-consumer (B2C) advertising strategies to attract business-to-business (B2B) clients wasn’t effective.
This led to the idea of writing a comprehensive eCommerce marketing guide. The book would serve as a step-by-step manual for creating a successful online store, leveraging his extensive experience in the field. Writing became his method for proving his expertise, and the book also doubled as a lead magnet to draw clients to his agency.
Creating the Company
Larsen began by relying on cold outreach and referrals to attract clients, but this approach was time-consuming and inefficient. Recognizing the need for a more scalable solution, he decided to package his knowledge into a book. He dedicated himself to writing at least 1,000 words a day, eventually producing a 75,000-word guide.
The book was intended to stand out from other marketing literature by offering actionable advice without the typical “fluff.” Larsen’s guide provides a detailed roadmap for building a multi-million-dollar eCommerce business, from the initial setup to advanced marketing techniques. Although the book initially sold a modest number of copies on Amazon, its success exploded when he shifted to offering it for free in exchange for lead information.
Launching the Business
Larsen’s book launch was initially slow, attracting limited attention outside his existing network of clients, friends, and family. However, the turning point came when he switched to using Facebook Lead Generation ads, offering the book for free. This strategy enabled him to capture a large number of leads at a fraction of the cost compared to traditional landing page downloads. By optimizing ad creatives and targeting the Shopify interest group on Facebook, he was able to significantly lower his advertising costs.
This approach allowed him to give away over 17,000 copies of his book in a short time, growing his email list and generating high-quality leads for his marketing agency. The switch to Facebook’s Carousel Ads also played a key role in improving his Ad Quality Ranking and reducing his cost-per-thousand impressions (CPM), which was crucial to making the campaign profitable.
Earnings
Currently, Ultra Growth Marketing generates approximately $60,000 per month in recurring revenue, with $42,000 of that directly attributed to leads generated from the free eBook campaign. Larsen aims to continue scaling his business by growing his email list to 10 million people by 2026, using his book and content to reach more business owners.
Larsen’s key takeaway from building his business is the importance of advertising profitably from the outset. He emphasizes the need for a strong offer and continuous testing of marketing tactics to find the strategies that yield the best results. By focusing on a combination of ads, landing pages, and email marketing, he has been able to create a sustainable, profitable business.
