UpBrainery Technology
About the Company
UpBrainery Technologies is an educational technology company revolutionizing modern learning. It offers three main products: Brain Bins—hands-on STEAM education kits for children aged 5-18, virtual tutoring and small group classes, and an AI-based comprehensive online curriculum hosted on the BrainLab Educational Platform. Their offerings extend to B2B clients, providing custom solutions for schools and organizations.
The company quickly built relationships with prominent organizations, including the Girl Scouts, Whataburger, NASDAQ, and the Houston Rockets. These partnerships amplify UpBrainery’s mission to make education accessible and innovative while supporting community education initiatives.
Idea Behind Company
Ghazal Qureshi’s journey began as a first-generation American, determined to ensure inclusivity in STEAM education. Inspired by her daughters and her own experience as one of the few women in her computer science program, she founded an education campus focusing on STEAM learning, eventually expanding it to 107 franchised locations across four countries.
After exiting the franchise business in late 2019, Qureshi conceptualized UpBrainery Technologies in early 2020. The pandemic highlighted the urgent need for virtual learning solutions, validating her vision for an accessible, neuroscience-based education platform. The company’s approach integrates social-emotional learning, hands-on activities, and cutting-edge technology to cater to the diverse learning needs of children.
Creating the Company
UpBrainery’s development started with designing a Minimum Viable Product (MVP) to secure client interest. Challenges arose when the initial MVP delivery was delayed, but the team persevered. The onset of COVID-19 accelerated demand for virtual education, forcing the company to refine its offerings rapidly.
Their first major client, Whataburger, partnered with UpBrainery to deliver online courses and interactive kits during the pandemic. Despite initial technical limitations, the team manually supported processes to ensure seamless customer experiences. Over time, the MVP evolved into a robust platform integrating AI and machine learning, laying the foundation for UpBrainery’s growth.
Launching the Business
Launching amid a global pandemic presented unique challenges and opportunities. While COVID-19 removed resistance to virtual learning, it also required rapid adjustments to the company’s roadmap. UpBrainery initially focused on beta testing and small-scale services but quickly scaled up due to the urgent demand for innovative education solutions.
The team adopted creative approaches to cash flow management, prioritizing development over fundraising. Marketing efforts included digital outreach, influencer collaborations, and partnerships with organizations like Girl Scouts. The company also explored e-commerce through an Amazon shop to expand its reach.
Earnings
Today, UpBrainery generates $87,000 in monthly revenue and continues to grow its operations. The company’s short-term goals focus on disrupting traditional education methods and positioning itself as a leader in AI, machine learning, and AR-enhanced learning experiences.
Long-term, UpBrainery aims to expand its platform, connecting educators and learners through innovative tools and solutions. Current initiatives include selling Brain Bins online, hosting digital content for partner organizations, and developing a marketplace to link subject matter experts with students. By staying flexible and adaptive, the company is poised for sustained success in the education sector.
