Vidavin
About the Company
Vidavin was founded by Saleh Sokhandan, who has a background in optical illusion art. Prior to launching the business, Saleh was involved in various creative fields, including teaching, running an art studio, and publishing a book. Vidavin offers a range of products that combine 3D art and optical illusions, providing customers with innovative and artistic items. The business has grown steadily, now employing seven people and generating $50K in revenue per month.
Vidavin’s products appeal to individuals who enjoy new and creative experiences. The company focuses on offering custom-made items, including 3D wall art, mirror mugs, and floor stickers, to those looking for unique, artistic home décor or personalized gifts. Vidavin has successfully carved a niche by continuously experimenting with new ideas and responding to customer demands.
Idea Behind Company
The inspiration behind Vidavin came from Saleh’s passion for optical illusion art. As an artist, Saleh had been creating optical illusion paintings for years. His early work involved drawing 3D images in public spaces, and the positive response from people led him to consider turning his art into products people could use at home. This desire to bring his creative visions into everyday life motivated him to explore 3D design as a business opportunity.
The initial idea was to create floor stickers that showcased optical illusions, allowing people to transform ordinary spaces into eye-catching displays. Customers loved the concept, and Saleh realized there was potential to expand this idea into a wider range of products. Vidavin was born out of this realization, with a commitment to turning imagination into reality through creative and artistic design.
Creating the Company
Vidavin’s creation was a gradual process. Saleh started with a small budget, launching a website and experimenting with product ideas. His first product was a 3D washable floor sticker, which came in two sizes and featured seven different designs. While the initial launch was moderately successful, Saleh continued refining the product to improve quality and expand the design options.
Over time, he introduced more products, such as virtual shelves, which became popular for their unique combination of traditional design with modern artistic elements. Despite challenges, such as sourcing the right materials and overcoming production issues, Saleh’s persistence paid off. Early exhibitions and sales through online platforms like Digikala helped Vidavin gain exposure and attract a loyal customer base.
Launching the Business
Vidavin officially launched as a business in 2019. After establishing a website, Saleh and his team expanded their operations by renting a studio space. They renovated the space into a creative workshop where they could produce and display their products. The company also embraced social media marketing, focusing heavily on Instagram to showcase their work and connect with potential customers.
Influencer marketing played a key role in Vidavin’s growth, helping the brand reach a larger audience. Saleh and his team experimented with different strategies, including collaborations with influencers, email marketing, and offering discounts through SMS. These efforts helped the company build a strong online presence and drive sales, with Vidavin opening its own store and planning further expansion, including the potential to explore Metaverse-based shopping experiences.
Earnings
Since its inception, Vidavin’s revenue has grown significantly. The business now generates around $600K per year, with monthly revenues reaching $50K. In the early days, Saleh’s investment multiplied quickly, and the company’s earnings have continued to grow as new products and marketing strategies have been introduced.
The company attributes its financial success to its ability to innovate and offer high-quality products that resonate with customers. Vidavin has also been careful to balance creativity with practical business decisions, ensuring that the company remains financially viable while exploring new opportunities, such as digital and customized NFT products. The future looks promising as Vidavin continues to expand its product offerings and explore new markets.
