Voice Crafters
About the Company
Voice Crafters is a voice-over agency that connects businesses with professional voice actors. Initially, the company operated as a traditional agency, providing in-house voice-over recording services. However, the company transformed into an online marketplace in 2020, enabling clients to source voice talent directly from a global pool of professionals. The platform serves a variety of industries, including advertising, e-learning, and gaming, and has worked with high-profile clients such as Google, HP, and McDonald's. The company pre-screens voice actors to ensure high-quality, broadcast-ready recordings with at least five years of experience.
Idea Behind Company
The idea for Voice Crafters emerged when Raanan worked in e-learning and saw the significant demand for voice actors to record audio for educational modules. He recognized that voice-over services were essential across various industries, from corporate videos to political ads, making it a sustainable business even during economic downturns. The need for multilingual voiceovers created a lucrative niche, and Raanan saw an opportunity to serve clients globally. Although Raanan did not initially have a formal business plan, he believed the vast range of applications for voice-overs would create ongoing demand for his services.
Creating the Company
Raanan co-founded the company with a friend who helped build the first website. In the early stages, they focused on sourcing local voice talent to add to their roster. However, the first 18 months were challenging, with few prospects and limited clients. Despite this, Raanan persisted, using his sales skills to secure clients and build relationships. One of the breakthroughs came when he landed a tech company as a major client, producing multilingual voiceovers for online campaigns. Over time, he expanded the business by sourcing freelance talent globally, which enabled him to scale production and handle more projects.
Launching the Business
When Voice Crafters transitioned to an online marketplace in 2020, the launch was gradual. Raanan already had a base of 200-300 daily users and a small number of quote requests before making the move. He faced concerns that the platform would undercut the more profitable offline services, but the personal, hands-on service that the offline clients preferred continued to thrive. The first version of the marketplace had usability issues, especially around the quote form and client interface. However, with help from a UI expert, Raanan refined the platform, ensuring a smoother user experience and improved client satisfaction.
Earnings
In 2022, Voice Crafters earned $765,000 in revenue, with a net profit margin of around 30%. The company’s earnings have been growing steadily, with online sales now accounting for about 60% of overall revenue. By refining the user interface and focusing on customer service, Voice Crafters has retained many clients, including major brands, and has been able to attract repeat business. Going forward, Raanan plans to expand online sales to 90% of total revenue and to double the business’s earnings. To reach these goals, he is focusing on content marketing, email campaigns, and translating the website into multiple languages to target non-English-speaking markets.
