Walk London Shoes
About the Company
WALK London Shoes is a family-owned footwear brand focused on fashionable men's shoes, including boots, loafers, trainers, and sandals. Founded in 2013, the brand emphasizes accessible pricing while maintaining high-quality design and materials.
The company is the culmination of 30+ years of experience in the footwear industry, beginning with the family patriarch, who supplied private-label shoes to prominent UK retailers such as TOPMAN and ASOS. The founders, James Di Mambro and his brother, grew up in this environment, later deciding to create a brand they could proudly call their own.
By combining modern design sensibilities with affordable pricing, WALK London has become a go-to destination for men seeking stylish footwear. Their collections, refreshed each season, are sold globally through wholesale partners and the company’s eCommerce platform.
Idea Behind Company
The idea for WALK London emerged from the family’s desire to transition from designing for other brands to establishing their own. Decades of creating collections for high-street retailers inspired the family to take control of the design and quality of their products.
Their vision was to offer men stylish and trend-forward footwear that remained affordable. Unlike luxury brands that priced themselves out of reach for many, WALK London sought to democratize fashionable footwear without compromising on quality.
This approach enabled the brand to carve a unique space in the market. By addressing gaps in accessibility and aesthetics, WALK London catered to a broad audience of style-conscious men worldwide.
Creating the Company
Building on the family’s existing relationships with manufacturers and suppliers, WALK London had a strong foundation at launch. Their journey began decades earlier when their father partnered with a family-run factory, ensuring a focus on quality and shared values that persist today.
After the idea for WALK London was conceived, the family debated branding strategies, ultimately settling on a name that embodied simplicity and universal appeal. They poured their expertise into designing the inaugural collection, focusing on quality materials and detailed craftsmanship.
Their wholesale model helped them gain early traction with retailers like ASOS and Zalando, who appreciated the brand’s authenticity and quality. As the business grew, they expanded into eCommerce, launching their online store in 2019 to connect directly with customers.
Launching the Business
WALK London’s launch was driven by the family’s deep industry knowledge and commitment to excellence. Initially, they operated primarily as a wholesale brand, showcasing their products to established retailers who quickly embraced the family story and craftsmanship behind the shoes.
The family worked tirelessly, with James and his brother handling everything from website development to photography. They transitioned to Shopify in 2019 as their online sales grew, ensuring scalability and a seamless shopping experience for customers.
The pricing strategy was a significant turning point. Realizing that customers expected premium quality at competitive prices, the family restructured production to deliver shoes in the $55–$95 range, which became their sweet spot. This change boosted accessibility and demand.
Earnings
Today, WALK London generates $50K in monthly revenue, with 90% coming from wholesale partnerships and 10% from direct eCommerce sales. Over 100,000 pairs of shoes are sold annually, reflecting steady growth and a strong market presence.
The business has grown from a hands-on family operation to a thriving company with six employees. Marketing efforts, particularly through social media, have been pivotal in raising brand awareness and retaining customers.
Looking ahead, WALK London aims to expand its online presence, scale website sales, and maintain growth with wholesale partners. The company’s future includes launching its first full women’s footwear collection, marking an exciting new chapter.
