About the Company

Website Profit Course, founded by Ray DelVecchio, was created as a blog to support individuals interested in starting their own web design businesses. Since 2015, the company has focused on offering digital products that guide users through the process of launching and growing a successful web design business. The flagship product is the Web Design Business Pro membership, which offers training videos, resources, and a private community forum. DelVecchio's content strategy includes using YouTube, email, and blogging to provide value and attract new subscribers.

Idea Behind Company

The idea for Website Profit Course stemmed from DelVecchio's personal journey from a computer engineering student to a full-time web designer. After struggling to find a clear path after graduate school, DelVecchio transitioned to web design, which he discovered he was passionate about. Over time, he began sharing his knowledge through blogs and videos, helping others avoid common pitfalls. The mission of Website Profit Course is to help beginners navigate the challenges of starting a web design business, focusing on long-term client relationships rather than quick, passive income.

Creating the Company

The creation of Website Profit Course was gradual, beginning with DelVecchio's decision to pivot from freelancing to teaching others how to build web design businesses. He launched his first digital product, a screen recording of him building a website for a client, and initially sold it through Gumroad. This product laid the foundation for what would become the Web Design Business Pro membership. DelVecchio's strategy involved pre-selling his product to gauge interest, and after securing early buyers, he refined and expanded the offering, adding tools, templates, and a stronger community aspect.

Launching the Business

When DelVecchio was ready to officially launch, he pre-sold his new product, the "Web Design Business Plan," to his email list for $67 before it was fully created. This leap of faith resulted in six initial buyers, confirming there was demand for his course. He then began fulfilling the product and refined it over time, turning it into a paid membership with ongoing content. DelVecchio's marketing efforts included consistent email communication and automation, along with leveraging YouTube videos and blog posts. He also experimented with Google Ads to drive traffic to his site and improve customer acquisition.

Earnings

HoursLogger generates approximately $850 per month in revenue with high profit margins of around 80%, given its software-based business model. Although Drew and Matt have not drawn salaries from the business, it remains a reliable source of passive income, covering operating costs and reinvestments in marketing.

Their goal for 2021 and beyond is to double the user base, reaching 200 customers in the short term and scaling to 10,000 customers long-term. To achieve this, they plan to expand their content strategy with targeted blog posts and short educational videos on consulting. HoursLogger’s steady growth trajectory underscores its potential to become a significant player in the time-tracking and invoicing space while aligning with the founders’ commitment to lifestyle-focused entrepreneurship.

Drew and Matt's journey with HoursLogger offers several valuable insights for aspiring entrepreneurs. First, focus on solving real problems you’ve encountered personally, as this ensures your solution has genuine value. Second, bootstrapping and maintaining lean operations can help sustain profitability even in the early stages. Third, prioritizing product quality and customer retention over aggressive marketing can lead to sustainable growth over time. Lastly, embracing a long-term vision and refining the business incrementally can lead to steady progress while maintaining a balanced work-life approach.