Website Rental Coaching
About the Company
Website Rental Coaching offers a structured program designed to help individuals earn passive income by creating lead-generation websites. These websites are rented to businesses, allowing clients to replace their full-time jobs or supplement their income. The program caters to both 9-5 workers and business owners, offering them a way to control their schedules while generating income. Clients typically come from diverse backgrounds, including those with experience in affiliate marketing, real estate, and various side hustles.
Luke's program stands out because of its focus on time freedom. Many clients are seeking an alternative to their current careers, aiming for more flexibility and control. The company’s core offering is practical training on building digital assets (websites), optimizing them for lead generation, and monetizing them by renting them out to local businesses.
Idea Behind Company
Luke’s inspiration came from dissatisfaction with his 9-5 job at General Electric, where he worked in human resources. The stress and monotony of the job made him realize he didn’t want to spend his life working for someone else. His turning point was a conversation with a coworker who regretted missing important moments in her life due to work. This spurred Luke to explore side hustles that could eventually replace his job and offer him financial freedom.
Initially, Luke tried various side ventures such as selling liquidation inventory on Amazon and eBay. Although it generated revenue, it consumed all his free time and wasn’t truly passive. This led him to explore SEO, where he realized the potential of digital real estate – building websites and renting them to businesses for passive income.
Creating the Company
Luke’s journey to build Website Rental Coaching involved significant trial and error. He initially invested $5,000 to learn SEO techniques to influence Google rankings. However, he quickly realized that working directly for clients was no different from holding a job. Instead, he pivoted to owning websites, which he could rent out for passive income, much like real estate properties.
Luke started by targeting five different niches in his hometown. These included industries like towing, HVAC, and pest control. His method was to build websites, rank them on Google through SEO, and then offer leads to local businesses. The early stages required a lot of effort and financial investment, with Luke reinvesting all his income into tools and virtual assistants to automate the process. Despite the challenges, he managed to create a scalable and passive business model.
Launching the Business
Luke’s approach to launching his business was meticulous. He focused on niche diversity to mitigate the risk of failure. Each website was tailored to specific local services with the goal of ranking on Google to generate leads. Luke used tools like SEMRush and Majestic to model his websites after successful competitors, ensuring that his sites would rank well on search engines.
Luke also automated many processes, including lead generation and content creation, by hiring virtual assistants. This allowed him to scale his business quickly, and by the first year, he had reached six figures in income. The key to his business model was offering results upfront, providing businesses with leads before asking them to commit to a paid agreement.
Earnings
By April 2022, Luke’s website rental business was earning him $42,000 per month, with an impressive profit margin of 80% in the first year and 92% in subsequent years. His income comes from renting out websites for a monthly flat fee, which typically ranges from $500 to $5,000 per website, depending on the niche and location.
The business operates with low overhead costs. For example, Luke’s recurring expenses include website builder fees, call tracking services, and SEO tools. On average, it costs $1,088 to build, rank, and rent a website, with a typical time frame of about three months to start generating passive income.
