Windhill Design LLC
About the Company
Windhill Design LLC is a WordPress development and SEO company founded by Link Moser. The business focuses on helping small business owners improve their digital marketing strategies, providing services such as WordPress design, maintenance, managed website hosting, and local SEO. With a single employee, Link manages about 220 websites, generating significant recurring revenue from long-term customer relationships. The business has evolved from hand-coding websites to utilizing WordPress frameworks like Divi and Elementor to create dynamic, user-friendly websites.
Over time, the company has adapted to new technologies and market trends. This includes the rise of social media, mobile design, and SEO best practices. Today, Windhill Design emphasizes both technology and customer service to maintain client satisfaction and ensure business stability.
Idea Behind Company
Link Moser’s entrepreneurial journey began at an early age, working on his family’s agricultural ventures and developing an interest in marketing and technology. He grew up on a dairy farm and, influenced by his father’s various side businesses, he gained exposure to self-employment. His fascination with computers led him to freelance graphic design, which eventually transitioned into web development when he saw the potential of the internet in 1995.
The idea to start building websites came from his father’s suggestion. Link quickly taught himself HTML by reading a book and began offering website design services. In 1996, he officially registered Windhill Design, named after his family farm. From there, he developed his skills in web design and marketing, with the goal of supporting small businesses in creating an online presence.
Creating the Company
Windhill Design started informally when Link pitched his first web development project to a local real estate company he was freelancing for. His process for building websites revolved around understanding customer goals and creating simple, effective designs. Early on, the company’s clients were mostly small businesses with limited budgets, which influenced his straightforward approach.
In the early days, Link hand-coded websites using simple tools like Notepad. His web development process remained relatively consistent over the years, emphasizing close collaboration with clients to deliver custom websites without the need for extensive prototyping. He continued to improve his services as technologies like WordPress became more prominent, allowing him to scale his business.
Launching the Business
The initial launch of Windhill Design was modest, with Link working part-time on small projects. He didn't realize the full potential of the market and focused on a side hustle rather than aggressive growth. Despite this, he steadily gained clients through word-of-mouth referrals and search engine optimization. He recognized that if he had more guidance or mentorship, he could have expanded the company faster.
As the web development industry matured, Link faced challenges such as increased competition and shifts in client demands. These shifts, combined with the economic impact of the 2008 financial crisis, led him to adopt new strategies. From 2017 to 2018, Link expanded his business by acquiring client lists from other web development companies, increasing revenue significantly.
Earnings
Windhill Design generated approximately $212,000 in gross revenue in 2021, with over 60% of that being recurring income from website hosting and maintenance services. The company experienced periods of decline, particularly during the late 2000s recession, but rebounded through strategic acquisitions. By acquiring client lists from smaller web development firms, Link was able to scale his revenue from $18,400 in 2016 to $124,000 in 2018.
Windhill Design’s business model focuses on recurring income from long-term clients, making the business stable and predictable. Looking ahead, Link aims to continue growing through acquisitions and further developing his digital marketing services, positioning the company for sustained future success.
