WOO Branding
About the Company
WOO Branding, founded by Ulas Uygun, offers logo designs and branding solutions primarily for entrepreneurs, small businesses, and creators. The company began as a traditional creative agency providing custom graphic designs for corporations. However, Uygun recently shifted its strategic focus toward B2C services, offering affordable, ready-to-launch brands. Despite the company’s shift in focus, WOO Branding continues to maintain high-quality design work while making branding more accessible to small businesses. The company’s success is evident in its profitability, with a strong emphasis on minimal operational costs and a high profit margin.
WOO Branding stands out for two reasons: its profit margin exceeds 90%, and it requires almost no initial monetary investment to launch. These factors make it an attractive business model for aspiring entrepreneurs, especially those seeking a low-risk venture in the design industry.
Idea Behind Company
Uygun's inspiration for starting WOO Branding came after years of feeling unfulfilled in his 9-to-5 job. Although his previous work offered a decent salary, a relaxed environment, and some creative freedom, Uygun still yearned for something more. One turning point was when a friend sent him a viral animated short film. Watching it, Uygun realized he wanted to create similar work and make a living through design. This moment sparked his interest in graphic design and led him to take an online course that very same day.
With no prior experience in graphic design or business, Uygun dedicated six months to learning the craft, primarily through courses on platforms like Lynda (now LinkedIn Learning). His commitment paid off as he began attracting clients through Instagram by sharing his early work. Gradually, what began as a hobby turned into a promising business.
Creating the Company
Uygun's journey to creating WOO Branding started with small design projects for friends and family. Within two years, he transitioned from being a hobbyist to providing professional design services to businesses. He started by taking comprehensive graphic design courses, learning both theory and practical skills. Uygun found that practical courses, like those on SkillShare, were especially effective for quickly gaining hands-on experience.
After working as a freelance designer for several years, Uygun decided to start his own business. He launched WOO Branding with minimal investment: a computer, a membership to Lynda, and plenty of time for practice. He financed the company by continuing to work his 9-to-5 job while building the business in the evenings. The initial website was simple, built on Shopify using a free theme, and was up and running within a week.
Launching the Business
Before officially launching WOO Branding, Uygun set a goal of completing 50 commissions and securing five permanent clients. He achieved these numbers while still employed, which gave him the confidence to quit his job and focus on the business full-time. Uygun's first commission came five months into his graphic design journey from a colleague who commissioned him for wedding invitation designs. This commission came through Instagram, where Uygun had been casually sharing his design work.
Instagram proved to be a powerful tool for Uygun, helping him land not only individual commissions but also his first business clients after three years of consistent sharing and networking. Uygun later incorporated cold outreach methods using platforms like hunter.io and Ahrefs to scale his business further. As a result, WOO Branding quickly grew its client base and established itself as a viable branding company.
Earnings
WOO Branding generates around $4,000 per month from its B2C services, which focus on providing logos and ready-to-launch brands. Before its strategic shift in 2022, the company also earned between $7,000 and $9,000 per month from its B2B services. The company’s high profit margin, at over 90%, allows Uygun to maintain profitability with minimal operational costs. Most of the company’s expenses are tied to tools like Adobe Creative Cloud, Shopify, and a GoDaddy domain subscription, totaling less than $2,400 per year.
Uygun plans to further grow WOO Branding by increasing organic traffic to its website and launching ad campaigns on Google. His long-term strategy includes expanding the company’s catalog and optimizing underperforming conversions, all while maintaining the high-profit business model that has brought WOO Branding success.
