Your Lessons Now LLC
About the Company
Your Lessons Now LLC offers two primary services: transgender vocal coaching and music lessons. The vocal coaching program helps transgender individuals transition their voices comfortably using methods based on Alexandra's personal experience and expertise in music theory, vocal health, and speech-language pathology. Alongside vocal coaching, the company provides music lessons in a safe, LGBT+ inclusive environment.
The business has expanded rapidly, driven by consistent growth and a dedicated team of 32 employees. With a monthly revenue of about $100,000, Your Lessons Now LLC is recognized for offering affordable services, which include flexible pricing options for those with financial limitations.
Idea Behind Company
The idea for Your Lessons Now LLC stemmed from Alexandra's personal journey as a transgender woman who transitioned her voice and developed techniques that could help others do the same. Drawing on her extensive background in music, including being a piano performance major and an experienced music teacher, Alexandra combined music theory, educational psychology, and vocal training methods to create a comprehensive curriculum.
This innovative approach integrates techniques from various disciplines, making the program unique. Alexandra's mission was to offer transgender individuals affordable access to vocal coaching without the high price tag typically associated with speech-language pathology services.
Creating the Company
Building Your Lessons Now LLC began with Alexandra teaching as an independent instructor. Her experience and innovative curriculum quickly attracted a growing client base, which led her to hire additional instructors. The company expanded its services and refined its techniques through collective feedback and collaboration among instructors, many of whom are also transgender. This shared experience allowed them to relate closely to students, fostering a supportive and understanding learning environment.
A key element of the company's success was its adaptability, constantly refining the curriculum based on real-world application and student feedback. Alexandra also focused on staff retention by building a strong team with shared goals, which further contributed to the company’s steady growth.
Launching the Business
Initially launched during the COVID-19 pandemic, the business started online, avoiding the risks associated with physical locations. This decision proved advantageous, as online lessons allowed for broader reach and easier scalability. Social media platforms such as YouTube, TikTok, and Facebook were instrumental in promoting the business and attracting clients. Google Ads also played a role, but word-of-mouth referrals from satisfied students drove much of the business’s growth.
The company’s pricing strategy was another key to success. By offering lower rates compared to competitors and implementing a sliding scale for students in financial need, Your Lessons Now LLC ensured that its services were accessible to a wide range of people.
Earnings
Your Lessons Now LLC is a highly profitable business, generating around $1.2 million annually, with a monthly revenue of $120,000. The company has seen a 104% increase in revenue year-over-year, primarily driven by new student enrollments and effective social media marketing. The lifetime value of a customer averages around $544.44, with about 40 new students joining each month.
With minimal operational expenses and a focus on developing staff and marketing strategies, the company is poised for continued growth. Future goals include reaching 1,000 active students and potentially opening physical music stores once the effects of COVID-19 subside.
